SXSW 2012

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12:30am

RAC The Jones Center - AMOA-Arthouse

4:00am

Alcatel-Lucent Trend Lounge Hilton Austin Downtown

TBA

SoundCloud Open House SoundCloud Open House

8:00am

Nike Livestrong Run NikeFuel Lot GeekRun (Multiple Dates) Hilton Austin Downtown

9:00am

All Day Event - AT&T Lounge ACC All Day Event - Canon Imagination Lounge Driskill (The Crystal Room) All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Dell Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - SXcycles SXCycles Tent All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office ACC (Room 17B) Morning Event - Java Monster Mornings Registrant’s Lounge All Day Event - Alcatel-Lucent’s Trend Lounge Hilton Austin Downtown (Room 406) All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Gemalto Mobile IDEA/NEXT Lounge Hilton Austin Downtown (Room 602) All Day Event - IBM Future of Social Lounge ACC (Room 1) All Day Event - Isis Lounge ACC All Day Event - Microsoft Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - Samsung Blogger Lounge hosted by Techset ACC (Room 19AB) All Day Event - Samsung Smart Wall ACC All Day Event - SXcycles SXCycles Tent All Day Event - The Americans Elect Lounge ACC (Room 7) All Day Event - The Beacon Lounge ACC (Room 8BC) All Day Event - The Circus Mashimus ACC (Room 3) All Day Event - The iTriage "Power-Up" Lounge AT&T Conference Hotel (Room 301) All Day Event - The Lift presents: Latin America Innovation West Tent, Brush Square Park Morning Event - Java Monster Mornings Registrant’s Lounge Free Breakfast Sandwich courtesy of HBO Carrobs Café Austin - International Tech Summit Meet Up Palm Door (Palm Door) Beauty Bar X Beauty Bar The Good Capitalist Lounge (#SocEnt) St David's Historic Sanctuary All Day Event - Catch A Chevy/Drive A Chevy ACC All Day Event - Catch A Chevy/Drive A Chevy ACC

9:30am

Digital Vertigo ACC (Ballroom G) Creating the Code: A BBC Transmedia Documentary ACC (Room 18ABCD) A Penny Press for the Digital Age Sheraton Austin (Capitol ABCD) Android ≠ Android: Lessons Creating a JS Framework Hilton Austin Downtown (Salon K) Big Ol' Babies: Why Baby Boomers=Public Media FAIL Sheraton Austin (Creekside I & II) Brands As Patterns ACC (Ballroom EF) Can Privacy Bootcamp Firm Up Your Bottom Line? Hilton Austin Downtown (Salon FG) Can You Tweet That? Social Media and the Law Omni Downtown (Capital Ballroom) Creating The Code: A BBC Transmedia Documentary ACC (Room 18ABCD) Datatainment: Soccer Sexes-Up Spreadsheets Driskill Hotel (Maximilian) Designing a Successful Distance Education Program AT&T Conference Hotel (Classroom 203) Designing Experiences for Women ACC (Ballroom BC) Entertain or Fail: Brands As the New Publishers Sheraton Austin (Capitol View North) Envisioning a Better World Together at SXSW 2013 AT&T Conference Hotel (Salon C) Freefalling: Taking Your Startup to 100% Cloud Hilton Austin Downtown (Salon A) Group Deals Are Killing Your Small Business Hilton Garden Inn (Rio Grande) Guerilla Marketing @ Your Library ACC (Room 6AB) Help Wanted: Hunting High & Low for Digital Talent Courtyard Marriott (Brazos) How to Be Yourself When Everyone Else Is Faking It Omni Downtown (Longhorn) I Used Data Analytics to Game Online Dating Driskill Hotel (Driskill Ballroom) Influence: It's in Your Genes InterContinental Stephen F. Austin (Capital Ballroom B) Integrating Brands into Social Television InterContinental Stephen F. Austin (Capital Ballroom A) LEAN STARTUP: Dave McClure Uncensored (LOL) Hilton Austin Downtown (Salon C) Mind Reading: Seeing Needs Users Don’t Articulate Radisson Town Lake (Town Lake Ballroom) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A) Multi y Mono: A Cultural Advertising Battle ACC (Room 5ABC) Online Therapy... Naked? AT&T Conference Hotel (Classroom 204) Rhapsody to Year 0: Music & Publishing Go Digital ACC (Room 12AB) Skirts at South By Hilton Austin Downtown (Salon D) Social Media in Colombia: An Agent for Change ACC (Room 10AB) SXSW Yoga ACC (Room 8A) Tech Superwomen: Mentors and Mentees, FTW ACC (Room 9ABC) TechStars Live! Hilton Austin Downtown (Salon H) The Present of Print: Paper's Persistence Driskill Hotel (Citadel) The State of Browser Developer Tools ACC (Ballroom A) When Copyright Trolls Attack Sheraton Austin (Capitol EFGH) All Day Event - Startup America at SXSW Hilton Austin Downtown (Salon E)

10:00am

SXSW Film Hideout Lounge The Hideout Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter The Jones Center Colorado Ranch (Invite Only) TBA South By GoLab GoLab Austin Mozilla Day Opening of #FEED Exhibition The Jones Center - AMOA-Arthouse AT&T Mobile App Hackathon ACC (Room 2)

10:05am

Eve Blossom Book Signing ACC (Ballroom G Foyer)

10:30am

Pilgrim Song Stateside Theatre SXSW Community Workshop: Austin School of Film Youth 3D Workshop Carver Museum

10:35am

Susan Weinschenk Book Signing ACC (Ballroom G Foyer)

10:45am

Nilofer Merchant Book Signing ACC A Fábrica Alamo Lamar A Another Bullet Dodged Alamo Lamar A Joy Alamo Lamar A Liar Alamo Lamar A Little Dad Alamo Lamar A Narrative Shorts 1 Alamo Lamar A Not Far From The Abattoir Alamo Lamar A Syndromes Alamo Lamar A The Chair Alamo Lamar A Margot Bloomstein Book Signing ACC

11:00am

Manage With Care: Employees Are Your New Clients Hyatt Regency Austin (Texas Ballroom 4-7) Nicole Ozer Book Signing ACC (Ballroom G Foyer) Programming Social Applications ACC (Ballroom G) A Conversation with Joss Whedon ACC (Room 18ABCD) All Day Event - Canon Lounge at the Canon Imagination Screening Room The Long Center Brothers Gonna Talk it Out ACC (Room 16AB) Casting on a Budget: Get the Best & the Rightest ACC (Room 15) Entertainment After Transmedia ACC (Room 13AB) Making of "Undergrads" Web Series w/ James Franco ACC (Austin Suite) A Conversation with Joss Whedon ACC (Room 18ABCD) Accessible HTML 5 Canvas? Really? How? Radisson Town Lake (Town Lake Ballroom) All Day Event - Turner Revive Lounge Moonshine Grill And I Am NOT Lying at SXSW: From Basement Burlesque to the Boardroom Palm Park (Colorado) Anime: More Than Cartoons ACC (Room 12AB) Apply the Lessons of Open Source to Any Business ACC (Room 9ABC) Best Practices: Native + Web Hybrid Mobile Apps Hilton Austin Downtown (Salon H) Big Social Media Results at Small Organizations Hilton Garden Inn (Rio Grande) Clouds Here, Clouds There, Clouds Everywhere Hilton Austin Downtown (Salon K) Crowdsourcing a Revolution: Can We Fix Healthcare? AT&T Conference Hotel (Classroom 204) Data Visualization for Social Change ACC (Room 8A) Debate: Should Social Sites Allow Anonymous Users? Omni Downtown (Longhorn) Does Free Content Cannibalize Your Paid Consulting Sheraton Austin (Capitol View North) Electric Car: Lessons Learned in a Global Movement Hilton Garden Inn (Sabine) ePublishing Meet Up Hyatt Regency Austin (Big Bend)

Future of Game Development on Multiple Platforms Palmer Events Center (Room 4-5) Games to Enrich Meet Up Presented by Project Whitecard AT&T Conference Hotel (Salon A) Get Your Startup’s Name in Lights with IBM! Hilton Austin Downtown (Salon B) Hacking YouTube: Science & Secrets of Viral Videos InterContinental Stephen F. Austin (Capital Ballroom A)

How Your Data Can Predict the Future InterContinental Stephen F. Austin (Capital Ballroom B) HTML5 APIs Will Change the Web: And Your Designs ACC (Ballroom A) I Need a Place to Sleep Meet Up Palm Park (Red River) Intellectual Property Issues in Social Media Omni Downtown (Capital Ballroom) Journalists Discuss the Future of Games Palmer Events Center (Room 1-2) LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle Hilton Austin Downtown (Salon C) Making Stories: Libraries & Community Publishing ACC (Room 6AB) Market Developers Meet Up InterContinental Stephen F. Austin (Boardroom) Mentor Session: Brian Fitzgerald Holiday Inn Town Lake (Lantana A) Mentor Session: Charles Yim Holiday Inn Town Lake (Lantana B) Mentor Session: David Kaiser Holiday Inn Town Lake (Lantana A) Mentor Session: Ivo Stivoric AT&T Conference Hotel (Salon D) Mentor Session: Jodee Rich Holiday Inn Town Lake (Lantana B) Mentor Session: Leslie Ziegler AT&T Conference Hotel (Salon D) Mentor Session: Meryl Cooper Holiday Inn Town Lake (Lantana B) Mentor Session: Sara Reistad-Long AT&T Conference Hotel (Salon D) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A) NFC: No Freakin' Chance? Hilton Austin Downtown (Room 616AB) NoSQL Databases: Breaking the Relational Headlock Hilton Austin Downtown (Salon FG) Philanthropy Is Not the Future of Journalism Sheraton Austin (Creekside I & II) Radio-Free Yoga: Self-Realize x Social Enterprise Omni Downtown (Lone Star) Real-Time Newsjacking & a Cold-Blooded Tweeter Sheraton Austin (Capitol ABCD) Reflections of a Zen Digital Nomad Courtyard Marriott (Rio Grande Ballroom) Rethinking How to Communicate Science Sheraton Austin (Capitol EFGH) Securing Your Data in a Target-Rich Environment Driskill Hotel (Citadel) Skirts at South By Hilton Austin Downtown (Salon D) SOPA/PIPA: Why the Open Internet Needs Us AT&T Conference Hotel (Salon C) Startup Passion Smack-Down Hilton Austin Downtown (Salon A) Supersizing the Classroom: 3000 Students & Beyond AT&T Conference Hotel (Classroom 203) SXSW Newbies Meet Up Hilton Austin Downtown (Room 615AB) SXSWedu Meet Up AT&T Conference Hotel (Salon B) The Building Blocks for Indoor Navigation Hilton Austin Downtown (Salon J) The Complexity Curve: How to Design for Simplicity ACC (Ballroom BC) The Field of Dreams Manifesto Hyatt Regency Austin (Texas Ballroom 1-3) The Most Wanted Unusual Suspect: Markia Zuckerberg ACC (Room 5ABC) The Power of Fear in Networked Publics ACC (Ballroom EF) The Sports Fan in 2015 Driskill Hotel (Driskill Ballroom) The Start-Up of YOU: 21st Century Career Strategy ACC (Exhibit Hall 5) The State of PR 2.0 Industry in Mexico ACC (Room 10AB) Top Chef: How Transmedia is Changing TV ACC (Ballroom D) Why We Are Losing the War for Talent Courtyard Marriott (Brazos) Y Rappers R Better Marketers Than U InterContinental Stephen F. Austin (Assembly Room) Canada Lounge (North of 41) Old School Bar & Grill Eating Alabama Alamo Ritz 1

Welcome To The Machine Vimeo Theater Waiting For Lightning Paramount Theatre Mentors - Artist Development ACC (Room 11AB) SXSW Community Screenings: Austin Film Society ShortCase 2012 Canon Screening Room Electrick Children Violet Crown 1 JuntoBox Films Party Hangar Lounge And I Am NOT Lying at SXSW Hilton Garden Inn (Colorado) SXSW ScreenBurn Game Developer Lounge Presented by Intel Palmer Events Center (Room 3)

Google Village Rainey St

11:15am

Empathy-Building Tools for Better Collaboration Hyatt Regency Austin (Texas Ballroom 4-7) A Brief History of John Baldessari Alamo Lamar B Aisha's Song Alamo Lamar B BRUTE FORCE Alamo Lamar B Documentary Shorts 1 Alamo Lamar B It Ain't Over Alamo Lamar B Minor/Major: The TV on the Radio Tour Documentary Alamo Lamar B The Fuse: or How I Burned Simon Bolivar Alamo Lamar B The Love Competition Alamo Lamar B

11:30am

P-Cubed: Building a Happy, Positive Startup Hyatt Regency Austin (Texas Ballroom 4-7) Likeable Social Media ACC (Ballroom G) How To Get More Involved With Foursquare (Foursquare) Foursquare Court ITALY LOVE IT OR LEAVE IT Alamo Ritz 2 Sunset Strip Violet Crown 2 The Imposter Alamo Lamar C Molson Coors Beer Tasting (North of 41) Old School Bar & Grill

11:35am

Jonathan LeBlanc Book Signing ACC (Ballroom G Foyer)

11:45am

Allison Hemming Book Signing ACC (Ballroom G Foyer) Traveling Band: Road Trip to Happiness? Hyatt Regency Austin (Texas Ballroom 4-7)

12:00pm

Rx:SM Film Expo Salvage Vanguard Theatre Eat Shit Sleep: Enlightenment Through Unemployment Hyatt Regency Austin (Texas Ballroom 4-7) All Day Event - GE Garage GE Garage And I Am NOT Lying at SXSW: Basics of Comedy Improv Workshop Palm Park (Colorado) Half Day Event: Ask.com Sugar Rush Residence Inn Free Carbon Taco courtesy of HBO Cantina Laredo Tech Career Expo Austin Music Hall LANFest Palmer Events Center (Exhibit Hall 1) SXSW ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1)

SXSW ScreenBurn Arcade Stage Presented by IGN Pro League Palmer Events Center (Exhibit Hall 1)

All Day Event - ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1)

12:15pm

Ben Casnocha Book Signing ACC Trover Photowalk Liberty Tavern

12:30pm

Freelancer F*ck Ups: Don't Make My Mistakes! Hyatt Regency Austin (Texas Ballroom 4-7) Joe Pulizzi Book Signing ACC (Ballroom G Foyer) John Bradberry Book Signing ACC (Ballroom G Foyer) Salary Tutor: Become a Salary Negotiation RockStar ACC (Ballroom G) Alternative Film Events: Site Specific & Beyond ACC (Room 15) Collaborations in Film: Writers & Producers ACC (Room 16AB) Condition ONE - The Future of Mobile Video ACC (Austin Suite) Everything is a Remix; So Steal Like An Artist ACC (Room 18ABCD) Warp"ed Filmmaking - More Execution, Less Budget ACC (Room 13AB) Accessibility Meet Up Hilton Austin Downtown (Room 615AB) Alternative Funding for Game Development Palmer Events Center (Room 1-2) Brazilian Youth: Dreams, Activism, Hyperconnection ACC (Room 10AB) Bridging the Lawyer-Social Media Manager Divide Omni Downtown (Capital Ballroom) Building Community Engagement Around Open Content AT&T Conference Hotel (Classroom 203) Building Great Games in HTML5 Radisson Town Lake (Town Lake Ballroom) Burning Man Meet Up Palm Park (Red River) Cloudy with a Chance of Gaming Palmer Events Center (Room 4-5) Creative Energy: Renewing the Fight for Renewables Hilton Garden Inn (Sabine) Crowd Sourcing Community Projects Like Tom Sawyer Sheraton Austin (Capitol View North) Design for Social Innovation and Public Good ACC (Room 9ABC) Designing for Content Management Systems ACC (Ballroom BC) Discover the New Frontier of the Glocal Internet Hilton Austin Downtown (Salon B) Do People Really Want Participatory Government? ACC (Room 8A) Does Real Time Data Make Us Better Consumers? Hilton Austin Downtown (Room 616AB) Education and Technology Meet Up AT&T Conference Hotel (Salon A) Emotional Equations to Connect with Your Customers ACC (Ballroom EF) Everything Is a Remix, so Steal Like an Artist ACC (Room 18ABCD) Extracting an Emotional Story from Mobile Datasets Hyatt Regency Austin (Texas Ballroom 1-3) How Brands Build Advocates By Anticipating Needs InterContinental Stephen F. Austin (Assembly Room) HTML5 and CSS3: Does Now Really Mean Now? ACC (Ballroom A) Hunt or Be Hunted: Get the Design Job You Want ACC (Ballroom D) I'm A Gamer Meet Up Hyatt Regency Austin (Big Bend) Investigating Social Mechanisms with Mobile Phones Hilton Austin Downtown (Salon J) Is Social Media a Human Right? Driskill Hotel (Citadel) Keeping Kids off the Street: Wall St. vs. Startups Hilton Austin Downtown (Salon A) LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session Hilton Austin Downtown (Salon C) Life After College Meet Up AT&T Conference Hotel (Salon B) Mentor Session: Anna Beatrice Scott Holiday Inn Town Lake (Lantana B) Mentor Session: Carlo Longino Holiday Inn Town Lake (Lantana B) Mentor Session: Carlos Cuesta Holiday Inn Town Lake (Lantana A) Mentor Session: Gregg Brockway Holiday Inn Town Lake (Lantana A) Mentor Session: Kyle Monson Holiday Inn Town Lake (Lantana B) Mentor Session: Lori Schwartz Holiday Inn Town Lake (Lantana A) Mobile Payment Takes Lesson from Credit Industry Hilton Austin Downtown (Salon FG) Multiple Personalities–Not a Disorder but the Norm Omni Downtown (Longhorn) Not Just Tech Support: Online in India Hilton Austin Downtown (Salon K) Pay-It-Forward: Building Successful Startups ACC (Room 5ABC) Rebuilding LEGO InterContinental Stephen F. Austin (Capital Ballroom B) Richard Garriott’s Continuing Space Mission Hilton Austin Downtown (Salon H) Rise of Analytics: Impacting the Editorial Process? Sheraton Austin (Capitol EFGH) Rude Awakening: Content Strategy Is Super Hard Sheraton Austin (Capitol ABCD) Shoebox Full of Photos: Beyond Digital Storage Omni Downtown (Lone Star) Skirts at South By Hilton Austin Downtown (Salon D) SOPA Media Coverage Dissected AT&T Conference Hotel (Salon C) StartUp Health: Transforming Healthcare in America AT&T Conference Hotel (Classroom 204) The Freelance Rockstar Courtyard Marriott (Rio Grande Ballroom) The Great Library Swindle: Your Rights Are at Risk ACC (Room 6AB) The New Hollywood: Building Celebrity Brands Online Sheraton Austin (Creekside I & II) The Solid Verbal Live Podcast Driskill Hotel (Maximilian) Travel Writers Meet Up InterContinental Stephen F. Austin (Boardroom) Two Decades of Trajan in Movie Posters ACC (Room 12AB) Viral Is a Dirty Word: Strategic Video Success InterContinental Stephen F. Austin (Capital Ballroom A) When Biomechanics Attack: Hard New Sports Lessons Driskill Hotel (Driskill Ballroom) When IT Says No: How to Create Fast Feature Flow Courtyard Marriott (Brazos) Why Small Is the New Big and Big Is the New Small Hilton Garden Inn (Rio Grande) Mentors - Open Call 1 ACC (Room 11AB)

12:45pm

John Hagel Book Signing ACC (Ballroom G Foyer) Responsible Design and the Ethics of Influence Hyatt Regency Austin (Texas Ballroom 4-7)

1:00pm

Multiplayer Work: An Idea Whose Time Has Come? Hyatt Regency Austin (Texas Ballroom 4-7) A Creator's Guide to Transmedia Storytelling ACC (Ballroom G) And I Am NOT Lying at SXSW: Storytelling Workshop Palm Park (Colorado) Girl Model Alamo Ritz 1

Art meets Invention: Design and Technology at Parsons the New School for Design The Jones Center - AMOA-Arthouse Art + Tech + Innovation Salon (BOND Strategy and Influence) Lambert's Conduit Corner Conduit Corner Rogers Communication Afternoon Happy Hour (North of 41) Old School Bar & Grill

1:05pm

Jim Hopkinson Book Signing ACC (Ballroom G Foyer)

1:15pm

Organization Design Is for Lovers Hyatt Regency Austin (Texas Ballroom 4-7)

1:30pm

Applied Improvisation: Preparing to Be Unprepared Hyatt Regency Austin (Texas Ballroom 4-7) Rebecca Lieb Book Signing ACC (Ballroom G Foyer) Convio Nonprofit Meet Up ACC (Room 8BC) SXSW ScreenBurn Game Developer Mixer Presented by Intel Palmer Events Center (Room 3) Foundit! Scavenger Hunt ACC Trash Dance Paramount Theatre BIJUKA Alamo Ritz 2 A Chjána (The Plain) Alamo Lamar A Life and Freaky Times of Uncle Luke Alamo Lamar A My Friend Kills Time Alamo Lamar A Narrative Shorts 2 Alamo Lamar A Reinaldo Arenas Alamo Lamar A REMAINS Alamo Lamar A Sea Meadow Alamo Lamar A Shoot the Freak Alamo Lamar A The Black Balloon Alamo Lamar A The Last Fall Violet Crown 1 Office Hours (Foursquare) Foursquare Court

1:45pm

Austin Kleon Book Signing ACC (Ballroom G Foyer) Chip Conley Book Signing ACC (Ballroom G Foyer) John Peterson Book Signing ACC (Ballroom G Foyer) Charles Bradley: Soul of America Violet Crown 2 The Taiwan Oyster Stateside Theatre

2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Coppola vs Kittens: Pro Filmmaking's Online Future ACC (Room 15) Fact Checkers Unit: Making a Hit Web Series ACC (Austin Suite) Festribution: Film Festivals as Distributors ACC (Room 16AB) Interactive Keynote Live Stream - How to Read the World ACC (Room 18ABCD) Rewards! Emotions! Design with the Brain in Mind ACC (Room 13AB) Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge And I Am NOT Lying at SXSW: Storytelling Open Mic Palm Park (Colorado) Co-Founder Speed Dating Hilton Austin Downtown (Room 400, 402) How to Read the World ACC (Exhibit Hall 5)

LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters Hilton Austin Downtown (Salon C) Spare Beats (SpareFoot + Uncle Bob's) Molotov Lounge The Announcement Vimeo Theater CatCam Alamo Lamar B Cutting Loose Alamo Lamar B Documentary Shorts 2 Alamo Lamar B Family Nightmare Alamo Lamar B Inquire Within Alamo Lamar B Kudzu Vine Alamo Lamar B Meaning of Robots Alamo Lamar B Mentors - Publicity ACC (Room 11AB) Written in Ink Alamo Lamar B foolproof Canon Screening Room Hellion Canon Screening Room Knife Canon Screening Room Magpie Canon Screening Room Spark Canon Screening Room Texas Shorts Canon Screening Room The Gathering Squall Canon Screening Room The Guessing Game Canon Screening Room Tumbleweed! Canon Screening Room What It's Like Canon Screening Room Chevy Tweet House Mellow Johnny’s Bike Shop Yeast By Sweet Beast Headhunters

2:15pm

Edward Morris Book Signing ACC (Ballroom G Foyer) Sun Don't Shine Alamo Lamar C

2:30pm

Kristina Halvorson Book Signing ACC (Ballroom G Foyer)

2:45pm

Steven Levy Book Signing ACC (Ballroom G Foyer)

3:00pm

Rainn Wilson Book Signing ACC (Ballroom G Foyer) Afternoon Event - NVIDIA Workstations Lounge The Loft on 6th And I am NOT Lying: The World's First Crowdsourced Variety Show Palm Park (Colorado) Dribble Meetup Uncle Billy's Get Baked (BakeSpace.com) The Tiniest Bar in Texas

3:15pm

Tchoupitoulas Alamo Ritz 1

3:30pm

How to Become a Next-Generation Media Company Hyatt Regency Austin (Texas Ballroom 4-7) The Social Organization ACC (Ballroom G) DSLR Gear: Film Production in a Carry-On (Or Two) ACC (Room 15) Meat is Might: Epic Meal Time Rules the Web ACC (Room 18ABCD) SU2C: Reinventing the PSA ACC (Austin Suite) Tough Love: Why You're Still Not Festival Ready ACC (Room 13AB) Your Film's Unique Digital Distribution Strategy ACC (Room 16AB) 11 Reasons QR Codes Are Not Engaging Consumers Hilton Austin Downtown (Room 616AB) Best Practices for Supervising Millennials Courtyard Marriott (Rio Grande Ballroom) Bridge the Gap Between Casual vs. Hardcore Games Palmer Events Center (Room 4-5) Build a Massive Peer Learning Community Online AT&T Conference Hotel (Classroom 203) Catch Me If You Can: Frank Abagnale 10 Years Later ACC (Ballroom EF) Communities of Transparency: Open Data in Action ACC (Room 9ABC) Crowdsourcing Science Hyatt Regency Austin (Texas Ballroom 1-3) CSS for Grown Ups: Maturing Best Practices ACC (Ballroom A) Data Visualization and the Future of Research Sheraton Austin (Capitol EFGH) Decentralized Organizations: Do They Work? Courtyard Marriott (Brazos) Does Your Product Have a Plot? ACC (Ballroom BC) Entrepreneurs: International Teaming Opportunities ACC (Room 10AB) Exploring the Top Startup Accelerator Programs Hilton Austin Downtown (Salon A) Fantasy Sports: Where Does It Go from Here? Driskill Hotel (Driskill Ballroom) Fighting for Your Users Without Becoming a Target Omni Downtown (Capital Ballroom) Finding Co-Founders: the Who, Why, Where & How Hilton Austin Downtown (Room 400, 402) FOMO: How Can Brands Tap into Fears of Missing Out InterContinental Stephen F. Austin (Capital Ballroom B) Higher Ed Tech Meet Up Presented Penn State University AT&T Conference Hotel (Salon A) How Meaningful Design Can Save the World ACC (Room 8A) How Women Present Themselves in the Digital Age Omni Downtown (Longhorn) Is That Your Final Offer? Mobile Dynamic Pricing Hilton Austin Downtown (Salon H) LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants Hilton Austin Downtown (Salon C) LGBT Meet Up Hilton Garden Inn (Red River) Live the Game: A Lifestyle with a Gaming Sense Palmer Events Center (Room 1-2) Making the Real World Easier to Use ACC (Exhibit Hall 5) Meat is Might: Epic Meal Time Rules the Web ACC (Room 18ABCD) Mentor Session: Barb Dybwad Holiday Inn Town Lake (Lantana A) Mentor Session: Kevin Nichols Holiday Inn Town Lake (Lantana A) Mobile Meet Up Hilton Austin Downtown (Room 615AB) Netflix and Twitter: What's Under the Hood Radisson Town Lake (Town Lake Ballroom) Not Your Mommy's Blog: The Evolution of Dad Blogs Omni Downtown (Lone Star) Read/Write Library: Mapping a City Through Media ACC (Room 6AB) Rise of the Indie Web Sheraton Austin (Capitol View North) Securing the Cloud: What's Your Cloud Entry Point? Hilton Austin Downtown (Salon FG) Social + Location + Mobile = The Perfect Beer Hilton Austin Downtown (Salon J) Social Media Cures Cancer and Speaks for Survivors AT&T Conference Hotel (Classroom 204) Social Media for Minority Mindshare ACC (Room 5ABC) Steampunk Meet Up Hyatt Regency Austin (Big Bend) Teaching Technology Meet Up AT&T Conference Hotel (Salon B) The Basketball Jones Live Podcast Driskill Hotel (Maximilian) The Curators and the Curated Sheraton Austin (Capitol ABCD) The Hottest in Southeast Asia and Singapore's Digital Media Landscape Hilton Austin Downtown (Salon K) The Local Backbone of the SoLoMo Revolution Hilton Garden Inn (Rio Grande) The Secret Lives of Links ACC (Ballroom D) The Secrets and Surprises of DIY Promotion Hilton Austin Downtown (Salon B) The UX and UI Meet Up InterContinental Stephen F. Austin (Boardroom) The Visual Interface Is Now Your Brand InterContinental Stephen F. Austin (Capital Ballroom A) Tweeting Osama’s Death: From Citizen to Journalist Sheraton Austin (Creekside I & II) Why Cleanweb Will Beat Cleantech Hilton Garden Inn (Sabine) Why Doesn't Congress Grok The Internet? AT&T Conference Hotel (Salon C) Your Marketing Sucks: Why You Need to Think Local InterContinental Stephen F. Austin (Assembly Room) Mentors - Press & Bloggers ACC (Room 11AB)

3:45pm

Books Win the Attention Economy Hyatt Regency Austin (Texas Ballroom 4-7) Girls Against Boys Violet Crown 1

4:00pm

Delivering Content Experiences Across Platforms Hyatt Regency Austin (Texas Ballroom 4-7) Winning the Story Wars ACC (Ballroom G) App.net Showcase for Mobile Apps Beauty Bar Thale Violet Crown 2 Nature Calls Paramount Theatre Doug Loves Movies - LIVE Comedy Podcast Esther's Follies GLOBAL HOME Alamo Ritz 2 And I am NOT Lying - Live Palm Park (Colorado) Film Texas Reception Iron Cactus Greatest Hits VIP Bash (RocketSpace) Bing Lot Conduit Corner Happy Hours 7th and Congress Lot Happy Hour (Change the Ratio + the DailyMuse + Fashism & lover.ly) Conduit Corner Women In Wireless Lounge WiW Sorority House Free Drinks courtesy of HBO Roof Top on 6th Evening Event - The Nokia Lab @ SXSW Interactive The Nokia Lab Foodspotting Street Food Fest 2nd and Congress Lot

4:15pm

Mark McDonald Book Signing ACC (Ballroom G Foyer) What Content Strategists Can Learn from the Movies Hyatt Regency Austin (Texas Ballroom 4-7) Panel Discussion: Let's Talk Innovation Canadian Style! (North of 41) Old School Bar & Grill Jeff Vimeo Theater Dollhouse Alamo Lamar A

4:30pm

Bringing Back the Love When Google Hates You Hyatt Regency Austin (Texas Ballroom 4-7) Skirts at South By Moonshine Grill

4:45pm

Panel Discussion: Tapping into the Canadian Tech Eco-system (North of 41) Old School Bar & Grill KID-THING Canon Screening Room Dreams of a Life Alamo Lamar B

5:00pm

Cooking Channel Beer Garden Easy Tiger How to Get Consumers Addicted to Your Content Hyatt Regency Austin (Texas Ballroom 4-7) Jeff Potter Book Signing ACC (Ballroom G Foyer) Joshua Glenn Book Signing ACC Beyond The 1 Sheet - Pen to Paper Returns ACC (Room 13AB) Fleshlife: The Making of a Webseries ACC (Austin Suite) Iron Sky: Forging the Future of Film ACC (Room 18ABCD) Lights, Camera, Social Action! ACC (Room 15) The Evolution of the Douchebag in Modern Cinema ACC (Room 16AB) #SXsingle Meet Up Palm Park (Red River) Abundance: The Future Is Better Than You Think ACC (Ballroom EF) Beyond SOPA/PIPA - Moving Forward with Engine Advocacy AT&T Conference Hotel (Salon C) Binary Bitches: Keeping Open Source Open to Women ACC (Room 9ABC) Browser Wars V: The Angry Birds Era Hilton Austin Downtown (Salon K) Co-Founder Speed Dating Hilton Austin Downtown (Room 400, 402) Coolhunting and Coolfarming with Social Media InterContinental Stephen F. Austin (Capital Ballroom B) Copy Matters: Content Strategy for the Interface Sheraton Austin (Capitol EFGH) Crowdsourcing Cancer Support: A Love Story AT&T Conference Hotel (Classroom 204) Dear Google & Bing: Help Me Rank Better! Radisson Town Lake (Town Lake Ballroom) Engineering Serendipity to Instigate and Delight Hilton Austin Downtown (Salon J) Enterprise Social Media: Five Emerging Trends Omni Downtown (Longhorn) Erasing Lines Between Physical and Digital Worlds Hilton Austin Downtown (Room 616AB) Feel Rich: Health is the New Wealth ACC (Room 5ABC) Fit Together: How Fitness Goes High-Tech + Social Omni Downtown (Capital Ballroom) Games 4 Change: Great Power, Great Responsibility Palmer Events Center (Room 4-5) Get the Look: Use @Font-Face + CSS3 Like the Stars ACC (Ballroom A) How Digital Maps Navigate the Human Condition Hyatt Regency Austin (Texas Ballroom 1-3) How to Break Through the Noise with Great Events InterContinental Stephen F. Austin (Assembly Room) Iron Sky: Forging the Future of Film ACC (Room 18ABCD) LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn Hilton Austin Downtown (Salon C) Let's Talk Video for Social Change ACC (Room 8A) Librarian Meet Up AT&T Conference Hotel (Salon B) MBAs at SXSW Meet Up Hilton Austin Downtown (Room 615AB) Mobile Games: The Secret Sauce Is Social Hilton Austin Downtown (Salon H) Monetizing Mommy Sheraton Austin (Capitol View North)

Paper or Plastic? Social Media Can Restore Earth Hilton Garden Inn (Sabine) Physical Architecture Meets Interaction Design ACC (Ballroom BC) Priming Audiences for a Truly Social Olympic Games ACC (Room 12AB) Reporters & Evangelists: Politics of Online News Sheraton Austin (Capitol ABCD) Rethinking Gaming Addiction in Psychotherapy ACC (Room 6AB) Screw the Job Market: Young + Passionate ≠ Broke Courtyard Marriott (Rio Grande Ballroom) SEO Meet Up InterContinental Stephen F. Austin (Boardroom) Social Discovery and the New Startup Scene Hilton Austin Downtown (Salon A) Social Media and Politics Meet Up AT&T Conference Hotel (Salon A) SoLoMo Meet Up Hyatt Regency Austin (Big Bend) Surviving the Night: An International ARG Tell All Palmer Events Center (Room 1-2) SXSW ScreenBurn Arcade Happy Hour Presented by Red 5 Studios Palmer Events Center (Exhibit Hall 1) The Dark Side of Social Networks: Malware & Fraud Hilton Austin Downtown (Salon FG) The Public Is Present: Exhibition Subsites at MoMA AT&T Conference Hotel (Classroom 203) The View from Inside Rainn Wilson's Brainstem ACC (Exhibit Hall 5) The Wars of Tech ACC (Ballroom D) The White House on the Road ACC (Room 10AB) Think Global, Blog Local: The Regional Tech Blog Sheraton Austin (Creekside I & II) Welcome to the Chaos: The Distributed Workplace Courtyard Marriott (Brazos) When Goliath Tries to Steal Your Lunch Money Hilton Garden Inn (Rio Grande) X of Y: How to Ensure Your Startup Is Defensible Hilton Austin Downtown (Salon B) Your Customers on Video Are Your Biggest Asset InterContinental Stephen F. Austin (Capital Ballroom A) Daylight Savings Alamo Lamar C Degenerate Art: The Art and Culture of Glass Pipes. SXSatellite: Alamo Slaughter Mentors - Open Call 2 ACC (Room 11AB) A Carlin Home Companion ACC (Ballroom G) Last Call at the Oasis SXSatellite: Alamo Village In Our Nature Stateside Theatre Ireland@SXSW2012 Fado Irish Pub Awesomest Journalism Party Ever Palm Door Crawfish and Cornhole (Zagat) Bar 96 LGBTQ Meet-Up Afterparty Chain Drive PearHaven Launch Happy Hour The Madison SXSW Pre-Party with Evite Lanai Tech Career Expo Happy Hour Austin Music Hall The Sony Club @ Red 7 Sony Club @ Red 7

5:15pm

Responsive Content: Build a Website that Kicks App Hyatt Regency Austin (Texas Ballroom 4-7) Thomas Malone Book Signing ACC (Ballroom G Foyer) Company Showcase and Reception (North of 41) Old School Bar & Grill

5:30pm

Your Blog Is Not Your Business Hyatt Regency Austin (Texas Ballroom 4-7) Baratunde Thurston Book Signing ACC (Ballroom G Foyer) 4sq Happy Hour (Foursquare) Foursquare Court

5:45pm

Crowd Sourced & Collaborative Story-Writing Hyatt Regency Austin (Texas Ballroom 4-7)

6:00pm

Tracking Trends to Make Great Content Hyatt Regency Austin (Texas Ballroom 4-7) End of Session Drinks (Uberlife) Lustre Pearl Tech Cocktail's #Startuplife Celebration (.CO) The Stage on Sixth Boom Carver Museum Burn Spark Carver Museum Chance Carver Museum Code Red Carver Museum Drawings Carver Museum Drones Carver Museum Drum Roll Please Carver Museum Janitor's Laundry Carver Museum Josh Lumsden - 'Guilty' Carver Museum Julian Edmonson: Who I Am Carver Museum Knit-Picky Carver Museum Language Carver Museum Masterpiece Carver Museum McChange: a Manifesto Carver Museum Plasticine Dream Carver Museum SAFE Carver Museum Silent Night Carver Museum Texas High School Shorts Carver Museum The Apparition Carver Museum The Bench Carver Museum The Bench Carver Museum The Process Carver Museum The Proposal Carver Museum Zwischenzug Carver Museum Sunset Stories Alamo Ritz 1 The Smartest Man In The World - LIVE Comedy Podcast Esther's Follies Pompeya Violet Crown 2 Identity Biergarten GoLab Austin Librar* Drinkup Skinny's Ballroom Razorfish Happy Hour Roial RTF at UT Austin’s SXSW Party Progress Coffee University of Michigan Alumni reception hosted by the UM School of Information Lambert's Knight Foundation Media Innovation Fair East Tent, Brush Square Park Tech Cocktail's #Startuplife Celebration presented by .CO The Stage on Sixth Nerds Rock II – uShip House Party & Unofficial SXSWi Kickoff Bash uShip World Headquarters Guy + Girl Party Stubb's Bandpage HQ Empire Auto & Club 606 Loku Chill + Grill Party Loku HQ

6:15pm

Peter Diamandis Book Signing ACC (Ballroom G Foyer) Safe Harbor Room ACC (Room 5ABC) LOW & CLEAR Violet Crown 1

6:30pm

Sex Nets: Pickup Artists vs. Feminists InterContinental Stephen F. Austin (Capital Ballroom B) La Camioneta - The Journey of One American School Bus Alamo Ritz 2 Aetna Presents Third Eye Blind in Concert ACL Live at the Moody Theater Hunky Dory Alamo Lamar A Texas MBA ignites SXSW Startup Village Vince Young Steakhouse

7:00pm

Tom and Gary's Decentralized Dance Party TBA Women in Tech Meetup (Uberlife) Four Seasons WONDER WOMEN! The Untold Story of American Superheroines Alamo Lamar B Safety Not Guaranteed Paramount Theatre Beauty Is Embarrassing Vimeo Theater Best Party in Austin (AONC) The Geisha Room Blip by Blipwest Cedar Street Courtyard Pure Michigan Event (MSU) Parkside Ride the Rewards Wave Party (Belly + Lucy's) Lucy's Retired Surfers Bar

7:15pm

King Kelly Canon Screening Room

7:30pm

Funeral Kings Alamo Lamar C Samuel Davidson Betsy's Bar The Babymakers SXSatellite: Alamo Village God Bless America SXSatellite: Alamo Slaughter Shut Up and Play the Hits - Special Screening Spaghetti Factory

8:00pm

ExpressionEngine Party Opal Devine's Freehouse Big Ask Bash (Ask.com) Hangar Lounge Redapt Rooftop Party Six Lounge Respect the DJ! Bandpage HQ Suicide Girls Party Hotel Vegas Gimme the Loot Stateside Theatre The Computer Blue Party (Copyblogger Media) The Rattle Inn Comedy Bang Bang Showcase Esther's Follies Comedy Bang Bang Showcase Esther's Follies The Interactive Opening Party presented by frog design and Microsoft Palmer Events Center Waggener Edstrom Party Malverde AMODA Digital Showcase + Laptop Battle Mohawk Mobile Music Invasion (Vivogig + DejaSet) Swan Dive That Internet Party 2 Shangri-La

8:30pm

Brian Clark The Rattle Inn Cubaton - El Medico Story Alamo Ritz 2

9:00pm

Beauty is Embarrassing Premiere Party Lanai The Comedy Alamo Ritz 1 Just Like Being There Violet Crown 2 @NIGHT Hosted by Mozilla Firefox The Jones Center #FEED @NIGHT Day 2, March 10 2012 The Jones Center - AMOA-Arthouse

9:15pm

STKY STKY The Jones Center - AMOA-Arthouse Small Apartments Alamo Lamar A

9:30pm

PAVILION Violet Crown 1 Gregory Crewdson: Brief Encounters Alamo Lamar B

Killer Joe Paramount Theatre

9:45pm

Girl Walk // All Day SXSatellite: Alamo Slaughter Fat Kid Rules The World SXSatellite: Alamo Village

10:00pm

CNN Grill Live Jam CNN Grill House Party Big Red Sun Adair Lion Headhunters Austin Brown CNN Grill Alexander, "A Million Years" Canon Screening Room Baskerville, "Reloaded" Canon Screening Room Battles, "My Machines" Canon Screening Room Casey Veggies, "Euphoria II" Canon Screening Room Céline Desrumaux, "Countdown" Canon Screening Room CHRISTEENE, "African Mayonnaise" Canon Screening Room Cults, "You Know What I Mean" Canon Screening Room Ganesh Rao, "Empyrean" Canon Screening Room Gotye (Feat. Kimbra), "Somebody That I Used To Know" Canon Screening Room Hawaaii, "Welcome" Canon Screening Room Herman Dune, "Tell Me Something I Don't Know" Canon Screening Room Hooray For Earth, "True Loves" Canon Screening Room Hyperpotamus, "De Camino" Canon Screening Room Kina Grannis, "In Your Arms" Canon Screening Room Little Tybee, "Boxcar Fair" Canon Screening Room Music Videos Canon Screening Room Ok Go, "All Is Not Lost" Canon Screening Room Porter Robinson, "Spitfire" Canon Screening Room Son Of Kick,"Playing the Villain" Canon Screening Room The Good The Bad, ''030'' Canon Screening Room When Saints Go Machine, "Parix" Canon Screening Room Whomadewho, "Every Minute Alone" Canon Screening Room Yip Deceiver, "Get Strict" Canon Screening Room Yuksek, "Always on the Run" Canon Screening Room Extracted Alamo Lamar C Beware of Mr. Baker Vimeo Theater The Cloud Lounge sponsored by HP The Belmont World of Dance House Party TBA

10:30pm

Araabmuzik The Jones Center - AMOA-Arthouse frankie go boom Stateside Theatre Comedy Bang Bang Showcase Esther's Follies Comedy Bang Bang Showcase Esther's Follies

11:00pm

Quiet Hounds CNN Grill

11:30pm

Cheap Extermination Alamo Ritz 2 Cherry On Top Alamo Ritz 2 Don't Hug Me I'm Scared Alamo Ritz 2 Duck Sauce, "Big Bad Wolf" Alamo Ritz 2 going to the store Alamo Ritz 2 I Am Your Grandma Alamo Ritz 2 J.P.B.F. Alamo Ritz 2 J@cuzzi B0ys, "Gl@zin'' Alamo Ritz 2 Machines of the Working Class Alamo Ritz 2 Man & Gun Alamo Ritz 2 Merman Alamo Ritz 2 Midnight Shorts Alamo Ritz 2 Other Alamo Ritz 2 Perished Alamo Ritz 2 Tumult Alamo Ritz 2 Zombie Chic 3D Alamo Ritz 2 Daedelus The Jones Center - AMOA-Arthouse

11:45pm

Super Secret Screening Alamo Lamar B

11:59pm

The Aggression Scale Alamo Lamar A Iron Sky Alamo Ritz 1

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