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4:00am

Alcatel-Lucent Trend Lounge

TBA

SoundCloud Open House

8:00am

8:00am

GeekRun (Multiple Dates)
    Saturday March 10, 2012 8:00am - 9:00am @ Hilton Austin Downtown (500 E 4th St, Austin, TX 78701)

    The GeekRun is a social and sports gathering for those who love running and are a bit geeky too (well, it's SXSW after all)!

    Participation to the GeekRun is free! Please come to the meet-up point already changed into your running gear.

    We will meet up at the lobby of the Austin Hilton Hotel and from there engage on a light 30' run by the riverside. 

    The GeekRun will be a way to do some physical activity during SXSW (and burn a few of those BBQ-induced calories) and socialize with fellow attendees... and why not, show off your geeky running apparel and devices.

    We will run for approximately 30 minutes at a low to medium pace and the idea is to move together as a group, no one left behind. After the run we'll do a 10/15 minute stretching session and after that you can go back to your accomodation to take a shower and get ready for the first panels of the day! (SXSW panels start at 9.30 am).

    The GeekRun is organized by Gianfranco Chicco from Frontiers of Interaction, an Italian conference on technology and interaction design that aims to bridge the American and European innovation hubs.

     


    Type Party, Unofficial


9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Canon Imagination Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Dell Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - SXcycles
    Saturday March 10, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Film, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01433


9:00am

All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office

9:00am

Morning Event - Java Monster Mornings

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:00am

All Day Event - IBM Future of Social Lounge

9:00am

All Day Event - Isis Lounge

9:00am

All Day Event - Microsoft Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - Samsung Blogger Lounge hosted by Techset

9:00am

All Day Event - Samsung Smart Wall

9:00am

All Day Event - SXcycles
    Saturday March 10, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Interactive, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01438


9:00am

All Day Event - The Americans Elect Lounge

9:00am

All Day Event - The Beacon Lounge

9:00am

All Day Event - The Circus Mashimus

9:00am

All Day Event - The iTriage "Power-Up" Lounge

9:00am

All Day Event - The Lift presents: Latin America Innovation

9:00am

Morning Event - Java Monster Mornings

9:00am

9:00am

Austin - International Tech Summit Meet Up
    Saturday March 10, 2012 9:00am - 3:00pm @ Palm Door (Palm Door) (401 Sabine St, Austin, TX 78701)
    The Austin - International Tech Summit is co-hosted by SXSW, The Austin Chamber of Commerce and High Beam events. Attendance to this special event is by advance invite only. The Austin - International Tech Summit will feature 80 representatives from the local Austin tech industries, as well as 120 delegates from various countries who will be exhibiting at the SXSW 2012 trade show. Participating countries include France (including the cities of Angers, Bordeaux, and Paris), Singapore (coordinated by IDA and MDA), Germany (incl. the cities of Berlin and Hamburg), Ireland (coordinated by Enterprise Ireland), The Netherlands (coordinated by Handelsroute.nl), UK (including Wales, Scotland N. Ireland, as coordinated by UKTI Houston & Chinwag), Australia & New Zealand (coordinated by Austrade and SXSW), Spain (as coordinated by the Embassy of Spain in Miami), Finland (as coordinated by the Finnish Mobile Association), Brazil (as coordinated by MG Limited), Japan (as coordinated by the SXSW office in Tokyo), Israel (as coordinated by the Government of Israel Economic Trade Office) and Canada (as coordinated by the Canadian Trade Commission). If you are a SXSW Interactive, Gold or Platinum registrant and you live in Austin, then please e-mail Michelle Johnson at mjohnson at austin chamber dot com to get on the waiting list invite list for this event.
    Type Interactive, Panel
    Theme Mentors, Meet Ups and Camps
    Level Intermediate
    Tags 21+
    Website http://schedule.sxsw.com/2012/events/event_IAP992452


9:00am

Beauty Bar X
    Saturday March 10, 2012 9:00am - 3:00pm @ Beauty Bar (617 E. Seventh St. Austin, TX)

    Ladies only! (You are allowed one male guest.)

    A few SXSW alums walked around Austin last year looking for a place where women could hang out, be pampered (we needed a manicure!) and gather, but couldn't find it. So we decided to make it happen this year. We rented a space, gathered partner sponsors and decided to make it happen.

    Please note the hours that the event runs. Your ticket allows you a pass to the entire 3 days (come and go as you please, but the manicures/massages/consultations are first-come, first-served).

    RSVP via the link below.


    Type Party, Unofficial


9:00am

The Good Capitalist Lounge (#SocEnt)
    Saturday March 10, 2012 9:00am - 5:00pm @ St David's Historic Sanctuary (301 E 8th St Austin, TX 78701)

    Can capitalism really be used as a force for positive social change in the world? We think so!

     It's time we reclaim this concept from all the negative, oppressive and corrupt actions that have tarnished the reputation of a powerful economic tool!  Come meet the entrepreneurs who have proven that capitalism can be a tool to empower citizens and create sustainable and prosperous economies that work for both people and place.  

    We are thrilled to have you join us for the third annual Good Capitalist Party (GCP) in Austin, Texas! This year we are bigger and better than ever with more partners, more attendees, and more good capitalists.  What started as a party in 2010 has grown into a three-day lounge experience that connects thousands of Good Capitalists from around the globe. Join us at the Good Capitalist Party Lounge located at St. David's church (only TWO blocks from the convention center!).


    We have gathered some of the field’s leading organizations share the lessons and help spread the word that you can do well by doing good. You can have engaging conversations the seasoned pros of social enterprise as well as the up and comers.


    The GCP lounge will feature various interactive activities, classes, fireside conversations, demos, structured networking happy hours and a few other surprises.  Meet social entrepreneurs and like-minded leaders who made a positive impact in the community while making a profit. 


    GCP convenes Thought Leaders, Social Entrepreneurs, Slackvists, #SocEnt Tweeters, Social Investors & VCs, Artists, Design Thinkers, Techies, and Linchpins who want to do well while doing good.  So whether you need help to get your social venture launched or you would like to learn how to contribute your skills and experience to social enterprises, GCP is the place to be.


    Come catalyze positive impact at the Good Capitalist Party Lounge with the support of amazonian tea, fair trade, locally roasted gourmet coffee and food while connecting with others.  You don’t need a SXSW badge, this party is open to the public.

     


    Type Party, Unofficial
    Hashtag #SocEnt


9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:30am

Digital Vertigo

9:30am

Creating the Code: A BBC Transmedia Documentary

9:30am

A Penny Press for the Digital Age
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase tech trends, they have all but abandoned less-than-affluent readers — and with them, the commitment to public service journalism. According to Pew, fewer than half of Americans who make under $75K a year go online for news. This panel will reconsider the digital divide in terms of information as well as technology. We’ll explore how low-income and working-class people – the majority of Americans – can be included in the future of online news. We'll discuss new models for participatory, data-driven local journalism. We’re not trying to save newspapers or kill them off. Our aim is to help bring journalism back to those who punch a clock. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Assoc in Research | DeWitt Wallace Center for Media and Democracy...

    COO | MetaFilter | Jessamyn West is a community technologist...

    Editor-in-Chief | Voice of OC

    Editor-in-Chief | Voice of OC

    Asst Professor | School of Journalism and Mass Communication...

    Founder & Pres | Banyan Project | Tom Stites is founder and president...


    Type Interactive, Panel
    Hashtag #sxsw #digipenny
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10427


9:30am

Android ≠ Android: Lessons Creating a JS Framework
    Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    JavaScript is indispensable for even moderate mobile web apps as only scripts enable user interaction and integrate on device capabilities like location, camera, onboard storage or database. But while the SDKs for Google™ Android™ or Apple™ iOS™ look like a single definition with the ability to adjust to different devices – reality is not that simple. The increasing importance of JavaScript adds a whole new layer of complexity to the yet excessive fragmentation in the mobile space.
    In this presentation Netbiscuits shows its experiences with developing high end – and still multi device – mobile web apps providing rich user experience. We constantly enhance our cloud software service to enable rich user experience for mobile web apps cross-platform. Many of our lessons learned during the research for our rich mobile UX framework will be shared in this session.
    Based on (code) examples attendees will get to learn about the power and limits of a framework, the pitfalls in architecture and design and the challenges of testing and QA in mobile. Furthermore, you will receive clear guidelines for deciding server- or client-side, which to use when.

    Speakers
    Dir, Prod Mgmt | Netbiscuits


    Type Interactive, Solo
    Hashtag #sxsw #CreateaJS
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9847


9:30am

Big Ol' Babies: Why Baby Boomers=Public Media FAIL
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.

    Speakers
    Director of Strategy | Mindset Digital | Adam Schweigert worked...

    Educational Technologist | The University Of Texas Center For...

    Assoc Prod Mgr, Social Media | Former product manager for PBS.org...

    Chief Digital Officer | NBC News | SVP & Chief Digital Officer...


    Type Interactive, Panel
    Hashtag #sxsw #BigBabies
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11177


9:30am

Brands As Patterns

9:30am

Can Privacy Bootcamp Firm Up Your Bottom Line?

9:30am

Can You Tweet That? Social Media and the Law

9:30am

Creating The Code: A BBC Transmedia Documentary

9:30am

Datatainment: Soccer Sexes-Up Spreadsheets
    Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    We've had data visualisation. We've had data journalism. But there's a missing layer that sport has ignored. Only the most passionate of fanatical sporting statisticians can get joy from the data that accompanies the world's most popular sport. There must be a better way of telling the stories behind the stats. Soccer has as much data as any other sport and with an estimated 3.5 billion fans, it has more audience than anyone else. But entertaining that audience, rather than simply informing them, is where the challenge lies. Richard Ayers, the digital innovator at Manchester City FC, one of the world's top soccer clubs, will reveal where the club is going and explore the best examples in the game. He'll look at the pace of change in Soccer's stats as the top club's strive to engage a wider demographic and will assess parallels in F1 Grand Prix, the differences with North American sports and the impact of second-screen experiences.

    Speakers
    CEO | Seven League | Seven League is a new company focused on...


    Type Interactive, Solo
    Hashtag #sxsw #Soccer
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100375


9:30am

Designing a Successful Distance Education Program

9:30am

Designing Experiences for Women

9:30am

Entertain or Fail: Brands As the New Publishers
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.

    Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.

    Speakers
    Chairman & CEO | Machinima Inc | Allen DeBevoise is the Chairman...

    Pres | Katalyst | Anthony Batt is the President of Katalyst...


    Type Interactive, Core Conversation
    Hashtag #sxsw #entertain
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13175


9:30am

Envisioning a Better World Together at SXSW 2013

9:30am

Freefalling: Taking Your Startup to 100% Cloud

9:30am

Group Deals Are Killing Your Small Business

9:30am

Guerilla Marketing @ Your Library
    Getting Tech Savvy in rural Texas – a few of the students will join me as we present how we turned a closed, defunct, dirty library into the happening spot on campus - now including a gaming club, open mic night, library club, blogs, podcasts and more. In just three years, we've quadrupled usage numbers, encouraged all-community relations, appeared on the local news and radio, and engaged more students with technology than ever before – all at almost a tenth of the budget of the lowest performing schools in Texas (less than $2/student/book verses $16+).
    Specific grants, donors, community buy-in (Laura Bush Library Foundation, DonorsChoose.org, Project Hope, Fine Arts Department, Austin Lyric Opera) have pulled together and the students are more experienced, tech-savvy and ready to work for chances to go places and get things.
    We will showcase how we did it, what we used, and provide specific ideas about student use of tech at the rural level – and how to increase it.

    Speakers
    Library Media Teacher | Manor High School Library | In 1985...


    Type Interactive, Solo
    Hashtag #sxsw #GMLibrary
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9802


9:30am

Help Wanted: Hunting High & Low for Digital Talent
    Saturday March 10, 2012 9:30am - 10:30am @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

    Speakers
    Creative Recruiting Mgr | Ogilvy | Barbara brings more than seven...

    Interaction Designer+Hacker | Superpowered | Ben, a New York...

    Talent Director | TBWA Media Arts Lab | One part husband, One...

    Sr Design Recruiter | Playdom | Jami is a Senior Design Recruiter...

    Dir of Creative Recruiting | Deutsch Inc | Lionel is Director...

    CDO | Deutsch Advertising | Winston Binch is Partner/Chief Digital...


    Type Interactive, Panel
    Hashtag #sxsw #digitalent
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13176


9:30am

How to Be Yourself When Everyone Else Is Faking It
    Saturday March 10, 2012 9:30am - 10:30am @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    "Just be yourself" is great advice -- but it's time to drop that "just," because there's nothing simple about it. Our social existence is rooted in our humanity, but increasingly mediated by machines. On one hand, we try to heed the injunction to be authentic by Being Ourselves online, even as Facebook is attempting to standardize online interaction via our "real" identities; on the other, we're more conscious than ever of the way social media invite us to present our real selves as performances. When a hoax like the Amina Araf "Gay Girl in Damascus" blog is exposed, we feel betrayed. But any identity system that makes life harder for the next would-be Amina Araf to fool us might also serve the interests of repressive governments and invasive marketers. We want it all: authenticity and trusted identity, privacy and the option of anonymity. Can we have it?

    Speakers
    Wolfe Chair in Scientific & Technological Literacy | McGill...

    Web Producer | BlogHer LLC | Liz Henry is a writer, blogger...

    VP Business Dev, Content & Services | Roku | Scott Rosenberg...


    Type Interactive, Panel
    Hashtag #sxsw #beyrself
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9373


9:30am

I Used Data Analytics to Game Online Dating

9:30am

Influence: It's in Your Genes

9:30am

Integrating Brands into Social Television
    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and Twitter handles to second screen experiences on mobile devices to drive buzz around on-air programming and connect with fans. Networks also started experimenting with different creative ways to bring advertisers into the social mix. In 2012 this trend will not only continue, but grow exponentially with networks bringing advertisers deeper into socially blended experiences with linear programming. During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. The panel will also look at how social media buzz has replaced the old system of courting television and film critics and the ways networks are now courting millenials who are critics in their own right with active digital thumbprint.

    Speakers
    SVP, Digital | Oxygen Media | As Senior Vice President of Digital...

    CEO | Nielson Digital

    CEO | Nielson Digital | Jonathan Carson is CEO, Digital at Nielsen...

    SVP GM MTV.com & VH1.com | MTV Networks | Kristin Frank is General...

    SVP of Global Strategy, Business Development and Business Affairs...

    Dir, Social Media | ESPN

    Digital Editor | Adweek | Mike Shields is the digital editor...


    Type Interactive, Panel
    Hashtag #sxsw #SocialTV
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10160


9:30am

LEAN STARTUP: Dave McClure Uncensored (LOL)

9:30am

Mind Reading: Seeing Needs Users Don’t Articulate
    When your product is facing serious competition, knowing what unmet need still exists is crucial to planning your next move. But in surveys you find that everyone is reasonably satisfied with all of the key features in your competitor’s products and they do not perceive that their experience could be better than it currently is. So how do you identify opportunities that seem not to exist? In this session, using Bing’s insight development practices as a case study, we will discuss techniques for gaining deep understanding of and empathy with customer’s pain to spur product innovations. We will share insights that we’ve identified that point to broad cultural shifts in how people think about knowledge that impact what is perceived as trustworthy and what is complete information required to make important decisions. We will share both how we were able to identify these needs and specifically what these needs are in an effort to encourage thinking about how to better meet them. This session is sponsored by Bing.

    Speakers
    Sr Prod Mgr | Microsoft | As a Senior Product Manager for Bing...

    Sr Prod Mgr | Microsoft | Leslie is a seasoned product manager...


    Type Interactive, Workshop
    Hashtag #sxsw #userneeds
    Theme Workshops
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100156


9:30am

More Smart, Less Stupid: PR for Better Business

9:30am

Multi y Mono: A Cultural Advertising Battle
    With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

    Speakers
    Exec Dir | Media Communications Council | Carl Settles Jr. is...

    Exec VP | GlobalHue | Kelli M. Coleman Executive Vice President...

    Senior Vice President | Sanders\Wingo | Leslie Wingo: Senior...

    Pres | LatinWorks

    Founder - CEO | Translation Advertising


    Type Interactive, Panel
    Hashtag #sxsw #tanning
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100578


9:30am

Online Therapy... Naked?

9:30am

Rhapsody to Year 0: Music & Publishing Go Digital
    With book sales going digital much faster than music sales did, why is the publishing industry growing, and not imploding? How threatened are publishers & labels as content creators start developing audiences directly through iTunes and Kindles? What does this mean for independent writers & musicians? And do our deranged copyright laws benefit anyone but profiteering lawyers? Rob Reid’s talk will compare the online challenges faced by publishing vs. music. Rob founded Listen.com, which created Rhapsody – the first digital music service fully licensed by every major label. Rhapsody remains one of the largest online music services, and is owned by MTV and RealNetworks. Now an author, Rob’s in the thick of another industry’s digital transformation. Rob’s book Year Zero (published by Random House this July) addresses some of these issues. In it, aliens seek to erase the ruinous fines on their vast collections of pirated American music by destroying the Earth. Parts of it are made up.

    Speakers
    CEO | RipCam Media | Rob Reid is an author and a serial entrepreneur...


    Type Interactive, Solo
    Hashtag #sxsw #yearzero
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9680


9:30am

Skirts at South By

9:30am

Social Media in Colombia: An Agent for Change

    The role of social media has been instrumental in the more recent political and economic development of Colombia, especially overcoming a devastating period of civil strife and violence. What inspired people to protest against violence? Colombia’s former Minister of Telecommunications will discuss how social media empowered people to join the war against drug trafficking and defeat the FARC, the guerillas of the revolutionary armed forces of Colombia. We discuss their own experience growing up in a drug-funded violent country known as “narcoterrorism”, which affected every level of society and became the greatest threat to social stability starting in the late 1980s. This caused them and many others to leave the country in search of freedom. The speakers will share their insight about how social media will continue to help decrease poverty levels and increase literacy in marginalized areas in Colombia, thus improving the well-being of people and promoting socio-economic equity.

    Speakers
    Sr Business Consultant/Dir LaTam | Talent Plus Inc | Andrés...

    CEO Ozmidia.com, Former Minister of Telecomunications Colombia...


    Type Interactive, Dual
    Hashtag #sxsw #Col
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10293


9:30am

SXSW Yoga

9:30am

Tech Superwomen: Mentors and Mentees, FTW

9:30am

TechStars Live!

9:30am

The Present of Print: Paper's Persistence
    Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    It's common to call the printing press revolutionary. But the printing press did not eliminate handwriting. To this day, we have Moleskine notebooks, Post-It Notes, hipster PDAs. Similarly, the digital revolution will not kill print. We still buy books online and mark them up with pencils and highlighters. Pens are still more ubiquitous than digital mobile apps. People pay for photographic prints to hang on their fridges and walls. Bookstores do not merely exist; they legitimate neighborhoods. Every coffee shop has a bulletin board full of printed posters. Instead of predicting "The Future of Print in the Digital Age," this panel celebrates the present of print, and focuses on emerging print-digital hybrids. The panel consists of a printer, a couple of scholars, a poster distributor, and a print photographer who started a photo booth. Together we will explore projects that capitalize on the permeability of the boundaries separating manual, print, and digital realms.

    Speakers
    Owner | motorblade | The affable Fritz Blaw is the man behind...

    Asst Professor, English | Western Carolina University | Nate...

    Photo Editor Photographer Entrepreneur | Please Shoot Yourse...

    Asst Dir/Digital Writing/Research Lab | The University of Texas...


    Type Interactive, Panel
    Hashtag #sxsw #print
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9071


9:30am

The State of Browser Developer Tools

9:30am

When Copyright Trolls Attack

9:30am

All Day Event - Startup America at SXSW

10:00am

SXSW Film Hideout Lounge

10:00am

Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter

10:00am

Colorado Ranch (Invite Only)

10:00am

South By GoLab
    Saturday March 10, 2012 10:00am - 5:00pm @ GoLab Austin (621 E. 6th St. Ste 200, Austin, TX 78701)

    Come check out downtown Austin's premier coworking space for creative professionals and entrepreneurs! From March 9 to March 14th, GoLab Austin will be hosting a series of small talks and events for startups and creative professionals.  Seating is limited so it will be first come first serve - registration is NOT confirmation of a seat.  Its free and you don't need a badge to participate.

    You can also stop by and get a little work done at GoLab Austin (really? It's SXSW!), we'll have free coworking all week!

    GoLab Austin

     


    Type Party, Unofficial


10:00am

Mozilla Day Opening of #FEED Exhibition

10:00am

AT&T Mobile App Hackathon

10:05am

Eve Blossom Book Signing

10:30am

Pilgrim Song

10:30am

SXSW Community Workshop: Austin School of Film Youth 3D Workshop

10:35am

10:45am

10:45am

A Fábrica

10:45am

Another Bullet Dodged

10:45am

Joy

10:45am

Liar
    Saturday March 10, 2012 10:45am - 12:21pm @ Alamo Lamar A (1120 South Lamar Blvd)
    After 14 year-old Tara's boyfriend comes out to her and ends their relationship, she can't help feeling confused and angry with him. But when Tara's older sister and her friend become convinced that Brian was lying about being gay, Tara gets drawn into a revenge mission that she's not even sure she believes in. When the girls catch up with Brian and their plan takes an unexpectedly violent turn, Tara is forced to choose between standing helplessly on the sidelines or stepping in to defend the boyfriend that hurt her.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12529


10:45am

Little Dad

10:45am

Narrative Shorts 1
    Saturday March 10, 2012 10:45am - 12:21pm @ Alamo Lamar A (1120 South Lamar Blvd)

    Another Bullet Dodged Director: Landon Zakheim In the fading echoes of a relationship, character is revealed. The Chair Director: Grainger David The story of one boy's reaction to a mysterious outbreak of poisonous mold in his small town. A Fábrica Director: Aly Muritiba An inmate convinces his mother to take a risk smuggling a cell phone for him into the penitentiary. Joy Director: Colm Quinn Nicola reluctantly introduces her newborn daughter to her best friend Tess. Liar Director: Adam Garnet Jones When a brutal teenage revenge plot gets pushed too far, 14 year-old Tara is forced to choose between standing helplessly on the sidelines or stepping in to defend the boyfriend that hurt her. Little Dad Director: Noah Pritzker An insecure father prepares for a party at his in-laws. Not Far From The Abattoir Director: Kyle Thomas A story of a man controlling his demons and trying to imagine a better life outside of the only town he has ever called home. Syndromes Directors: The Golden Filter, Kristoffer Borgli A young girl's bizarre and unexplained ability to help others leads to her involvement in a sinister underworld.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12621


10:45am

Not Far From The Abattoir

10:45am

Syndromes

10:45am

The Chair

10:45am

Margot Bloomstein Book Signing

11:00am

Manage With Care: Employees Are Your New Clients

11:00am

11:00am

Programming Social Applications
    Services like Facebook and Google+ have ingratiated themselves into our online relationships through our social graphs. The problem is that the methods we use for connecting to each other is so divergent from reality, where awkward connection models become the norm. New emerging open source initiatives are driving a new chapter of the social web. This talk will explore the successes and failures of online relationship and sharing models, as well as the emerging technologies that are working to unify social interactions online, such as the Open Graph Protocol, Activity Streams, WebFinger, PubSubHubbub and the Salmon Protocol. As we look into these technologies, we'll explore how cultural identity concepts like tribalism play into how people group themselves innately online. Through grouping and emerging social standards, we'll see how next generation personalization techniques can be applied to user interactions online.

    Speakers
    Principal Technology Evangelist | X.commerce | Jonathan is an...


    Type Interactive, Book Reading
    Hashtag #sxsw #FutureSoc
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10692


11:00am

A Conversation with Joss Whedon

11:00am

All Day Event - Canon Lounge at the Canon Imagination Screening Room

11:00am

Brothers Gonna Talk it Out

11:00am

Casting on a Budget: Get the Best & the Rightest

11:00am

Entertainment After Transmedia
    As all media becomes increasingly digital, the term ‘transmedia’ may prove as temporary as ‘multimedia’. However, entertainment after transmedia will be built on the currently-emerging best practices of transmedia storytelling, only pushed even further. ENTERTAINMENT AFTER TRANSMEDIA is a workshop where executives from Microsoft Studios, Random House, and Blacklight will focus on methods for applying transmedia strategies when franchise planning ­– a real-world conversation about how different industries are embracing transmedia storytelling, with tips for preparing and executing a transmedia property. For creators, the workshop will cover how some general customs of transmedia storytelling can be applied to fictional universes, regardless of platform, for transmedia and beyond.

    Speakers
    Lead Narrative Producer | Microsoft | Geoffrey Long is a media...

    Assoc Publisher & Dir Creative Dev, Del Rey/Random House Worlds...

    Founder & CEO | Blacklight Transmedia | Zak Kadison, Founder...


    Type Film, Workshop
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP990325


11:00am

Making of "Undergrads" Web Series w/ James Franco

11:00am

A Conversation with Joss Whedon

11:00am

Accessible HTML 5 Canvas? Really? How?

11:00am

All Day Event - Turner Revive Lounge

11:00am

And I Am NOT Lying at SXSW: From Basement Burlesque to the Boardroom

11:00am

Anime: More Than Cartoons
    Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.

    Speakers
    SVP New Media & Business Dev | Crossley Media/Smith Global Management...

    Sr Social Media Mgr | FUNimation Entertainment | Justin Rojas...

    Partner Operations Manager, Video Unlimited | Sony Network Entertainment...

    Creative Dir | Bioware (A Division Of Electronic Arts) | Reviewer...

    Anime Specialist | Nico Nico Inc | Ryo Yamaguchi began his career...


    Type Interactive, Panel
    Hashtag #sxsw #Anime
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100228


11:00am

Apply the Lessons of Open Source to Any Business

11:00am

Best Practices: Native + Web Hybrid Mobile Apps

11:00am

Big Social Media Results at Small Organizations
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    If you're at a small organization, you might have more great ideas and willingness to serve your community than you do time, money, or help. Lots of small organizations in your shoes--associations, societies, coalitions, departments, units, health advocacy groups, community health centers, and non-profit start-ups--use social media for outreach, education, PR and promotion. Financial and human resource limitations make social media appealing for achieving organizational goals. But don't just assume that if you build it, they will come. And, don’t limit yourself to using the same strategies as larger organizations with more resources. If you want to do big things with social media at your small organization, you have to be creative and flexible, use what works, and know thyself. This presentation will help you think through developing, implementing, and measuring an effective campaign by sharing details of success stories from professional organizations and health advocacy groups.

    Speakers
    Assoc Professor | University of Houston-Downtown


    Type Interactive, Solo
    Hashtag #sxsw #sm4orgs
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10593


11:00am

Clouds Here, Clouds There, Clouds Everywhere
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    There’s definitely something going on with all of this cloud talk, but what does it mean for you? If you’re involved with a gaming, entertainment or digital company, it could mean the difference of getting your product or idea to market faster without too much capital investment or being able to beat out the traditional players stuck in their old school ways. You’re cutting edge, right? So why not take advantage of cutting edge technology for your business? Josh Fraser will help peel away the layers of how you can use cloud computing, addressing the key differences of clouds and how to choose the best cloud computing infrastructure for your company. Josh will be joined by Reza Rassool, CTO of Music Mastermind, who will share with you how the company started and launched their music application on the cloud. Attend this session to get a view of why companies such as Music Mastermind, Zynga, EA, and Big Fish Games are all running on the cloud.

    Speakers
    VP of Business Dev | RightScale


    Type Interactive, Solo
    Hashtag #sxsw #rtscale
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100164


11:00am

Crowdsourcing a Revolution: Can We Fix Healthcare?
    Healthcare is 18% of US GDP and will be 37% by 2050, if nothing changes. We must reinvent how we deliver healthcare. In the past year, prizes and challenges have come in to vogue in the health sector. Prizes and challenges have a long history of benefiting humanity and driving major breakthroughs, for example a prize was used to incentivize the first flight across the Atlantic. Prizes are effective at crowdsourcing innovation, accelerating progress, and attracting new talent. Some of the leading prize evangelists will describe their platforms from big dollar prizes to more modest amounts along with lessons learned. The XPrize Foundation is launching a bid to fund a $10M XPrize for a Tricoder device; Health 2.0 has launched over 25 challenges with over 150 teams; NASA has built and open innovation strategy for health and the government is seeding grand challenges for global health. We are in the early stage of challenges for health and most are focused on apps, games, and data visualizations. Come hear how we can use challenges to fix healthcare, spur new business models, and avoid prize and app fatigue. This Future of Health Track is sponsored by Aetna.

    Speakers
    Global Dir of Strategic Alliances | Merck | Aman Bhandari works...

    Asst Dir for Grand Challenges | White House Office Of Science...

    Sr Dir | XPrize Foundation | Eileen heads Prize Development for...

    Co-Founder | Health 2.0 | Indu Subaiya, MD, MBA is Co-Chairman...

    Dir, Space Life Sciences | NASA | Jeffrey R. Davis, MD, MS currently...

    Advisor for Open Innovation | White House Office of Science...


    Type Interactive, Panel
    Hashtag #sxsw #prizes
    Theme Health and Education
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11169


11:00am

Data Visualization for Social Change
    The power of data visualization as a tool for social change can no longer be ignored. Successfully illustrating vital data can help advocates maximize the impact of sound science in public debate and policy, whether using maps and graphs or motion and info graphics. But many nonprofits still struggle with effective information design and delivery. This session aims to bring together visualization experts with advocates working for social good to discuss effective ways to visually present data in clear and meaningful ways. We welcome graphics and visualization pros to share viewpoints and lend a little knowledge towards establishing best practices for illustrating critical social issues. Advocates are encouraged to bring success stories or vexing challenges to the discussion. Participants will come away inspired and more knowledgeable, and will make connections with others facing similar challenges that can potentially lead to innovative solutions.

    Speakers
    Founder & Director | Mapping Worlds | Desmond Spruijt is founder...

    Comm | Guttmacher Institute | Lauren Carmin is a Senior Communications...


    Type Interactive, Core Conversation
    Hashtag #sxsw #data4good
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10399


11:00am

Debate: Should Social Sites Allow Anonymous Users?

11:00am

Does Free Content Cannibalize Your Paid Consulting

11:00am

Electric Car: Lessons Learned in a Global Movement

11:00am

ePublishing Meet Up

11:00am

Future of Game Development on Multiple Platforms

11:00am

Games to Enrich Meet Up Presented by Project Whitecard

11:00am

Get Your Startup’s Name in Lights with IBM!
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

    Speakers
    Exec Dir | RISE Global | Claire England is Executive Director...

    Vice Chancellor for Federal and State Relations | The Texas A&M...

    Dir, Strategic Ventures & Partner, Venture Capital Group | I...

    Client Representative, IBM Venture Capital Group | IBM

    Partner, IBM Venture Capital Group | IBM


    Type Interactive, Panel
    Hashtag #sxsw #IBM
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100647


11:00am

Hacking YouTube: Science & Secrets of Viral Videos

    The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss my experiences producing viral videos that have received over 100 million views. I will share what I have learned about crafting a product message in the form of a viral video and maximizing video views. We'll analyze successful videos ranging from small hits (250k-500k views), medium hits (1M-5M views) and monster hits (10M+ views), breaking them down into the key “viral characteristics” that contributed to each video’s success. I will also discuss strategies for integrating product demos with these viral characteristics, and the trade-offs between including substantial product demos versus simple product placements. Finally, I will demonstrate how entrepreneurs on shoe-string budgets can employ these viral video strategies to gain widespread distribution for their products, by examining the adoption of my own product LaDiDa, which became a Top 10 Music iPhone App and has been used to create more than 20 million songs as a direct result of these viral video marketing techniques.

    The Austin Chronicle recommends this event in "The End of the Double Rainbow: Does it take a pot of gold now to go viral?" Read the full feature here



    Speakers
    Chief Prod Officer | Smule | Prerna Gupta is Chief Product Officer...


    Type Interactive, Solo
    Hashtag #sxsw #ViralVid
    Theme Branding and Marketing
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9250


11:00am

How Your Data Can Predict the Future
    Today, we have data – lots of it. We can process information – in many ways. We have models to understand our process. With these tools and a dash of creativity, we are discovering surprising patterns of human behavior and by extension, a way to accurately predict our desires and our future. In fact, we can quantify movements, behaviors, desires, and moods on a scale that wasn’t possible before a series of advances in processing power, developments in psychology, the science of social networks and collaboration, and most importantly, access to data. As we have evolved from Web 1.0 to 4.0 – in this anticipatory era – what will we dream up next? Beyond addressability and ad relevance, marketing initiatives and product development, how else can businesses utilize these advances? In advertising, industry, & humanity, can we make the leap from inductive logic to intuition? Can we supplement our brain mechanics with these new tools to finally predict what makes us happy?

    Speakers
    VP Dir of Research & Analytics | Saatchi & Saatchi NY | Becky...


    Type Interactive, Solo
    Hashtag #sxsw #happydata
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12024


11:00am

HTML5 APIs Will Change the Web: And Your Designs
    HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.

    Speakers
    Designer & Consultant | Jensimmons.com


    Type Interactive, Solo
    Hashtag #sxsw #html5apis
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11512


11:00am

I Need a Place to Sleep Meet Up

11:00am

Intellectual Property Issues in Social Media

11:00am

Journalists Discuss the Future of Games

11:00am

LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle

11:00am

Making Stories: Libraries & Community Publishing
    Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
    Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

    Speakers
    eScholarship, ePublishing & Digitization Coord | McGill University...

    Instruction Svcs Mgr & E-Learning Librarian | Claremont Colleges...

    Pres | Library Renewal | Michael is a librarian, presenter, author...

    Web Librarian | San Jose Public Library | Nate Hill is a librarian...


    Type Interactive, Panel
    Hashtag #sxsw #libstory
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9273


11:00am

Market Developers Meet Up

11:00am

Mentor Session: Brian Fitzgerald

11:00am

Mentor Session: Charles Yim

11:00am

Mentor Session: David Kaiser

11:00am

Mentor Session: Ivo Stivoric

11:00am

Mentor Session: Jodee Rich

11:00am

Mentor Session: Leslie Ziegler

11:00am

Mentor Session: Meryl Cooper

11:00am

Mentor Session: Sara Reistad-Long

11:00am

More Smart, Less Stupid: PR for Better Business

11:00am

NFC: No Freakin' Chance?
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Ask the average American about NFC and they’ll tell you that the New York Giants are the champs. For all the musing the tech community loves to make about NFC, envisioning a future of smart posters and tap payments, the technology has yet to gain much mainstream interest. The current surveys and projections send us a mixed message that while NFC-enabled phones will dominate by 2014, at present most people just don’t care about mobile payments. NFC could end up a phenomenon or a flop, and it all depends on the moves of a few key players. Is this the next big innovation or just the next Q-Cat or Gizmondo? We’ll look at the Vegas odds for an NFC win in US, the players that could make it happen and the technical and psychological challenges that could keep Americans from ever knowing NFC isn’t something you need cleats and a cup for.

    Speakers
    Chief Strategy Officer | Posterscope | Chief Strategy Officer...

    Mobile Strategist | Mutual Mobile | Rachel checks into 15 apps...


    Type Interactive, Core Conversation
    Hashtag #sxsw #WTFisNFC
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11123


11:00am

NoSQL Databases: Breaking the Relational Headlock

11:00am

Philanthropy Is Not the Future of Journalism

11:00am

Radio-Free Yoga: Self-Realize x Social Enterprise
    Saturday March 10, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    No sticky mat necessary, though we'll address sticky situations arising from poor online social media manners and how to heighten our collective consciousness as upright citizens of the social media community through the lens of the yamas--the five universally ethical disciplines of yogic philosophy that govern how we interact with others. Transcending creed, country, age and time, these include non-violence, truth, non-stealing, continence, and non-coveting. We'll explore how online social media's far-reaching platform coupled with the implementation of the yamas breeds powerful potential for personal growth and philanthropic progress. No matter the model, the domain, or the product/mission/vision: the tipping point that will bring home humanity’s collective blue ribbon in advancing positive social change is perhaps best liberally paraphrased in the words of Krishna in the yogic text, the Bhagavad Gita: 'You have a voice and a purpose. For Pete’s sake, use them.' As online bodhisattvas-in-training minding our Ps and Qs and setting our integrated intentions toward information, news and POV dissemination, together we can, in the words of Gandhi, be the change we wish to see in the world. We'll share wellness tools to support you while you’re off saving the web wide world and explore the value added to both the person and the populace in bringing mindful media to the masses, one heartfelt hashtag at a time. Don’t worry, we won’t make you chant (well, maybe we will).

    Speakers
    Partner | Where Is My Guru | A New York-based, worldly-wise for-profit...

    Founder | Where Is My Guru | Jessica Durivage , founder and co-host...

    Co-Founder | Off the Mat Into the World | Seane Corn is an internationally...

    Director, "Kumaré" | DISPOSABLE | Vikram Gandhi is a New York-based...

    Founder | elephantjournal.com | Waylon Lewis is a “Dharma Brat...


    Type Interactive, Panel
    Hashtag #sxsw #radioguru
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13903


11:00am

Real-Time Newsjacking & a Cold-Blooded Tweeter
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Egyptian Cobra | C/O Urgent Genius

    Planning Director | Iris Worldwide | Esty Gorman is the Regional...

    Regional Creative Dir APAC | Iris Worldwide | Grant is the Regional...

    Head of Content & Business Dev | Next Media Animation | Michael...

    Creative Dir | Lemz | I'm a Creative Director and partner at...


    Type Interactive, Panel
    Hashtag #sxsw #UGNewsjack
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10979


11:00am

Reflections of a Zen Digital Nomad
    Saturday March 10, 2012 11:00am - 12:00pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    In November of 2009 I gave away all my worldly possessions to a family that lost everything in a fire, and started the first great adventure of my life. Since that time, I've been "homefree" staying in bed & breakfasts, hotels, and the countless couches and spare rooms of friends I've met through social media. Ten years ago, this life wouldn't have been possible. But today, in the world of fast connections and even faster friendships - where non-traditional is in and thinking outside the box is the norm - becoming a digital nomad is a viable alternative to conventional living. Along the way, I found a teacher, embraced minimalism, and discovered the incredible power of the social graph. Fellow Digital Nomad Julia Allison will be joining me to talk about her adventures in geo-agnostic living. If you're curious about the digital nomad lifestyle and wonder if you could live for a year or more "homefree", this is a presentation you don't want to miss.

    Speakers
    CMO - OnBoard Tours | Peanut Butter Media

    Media Personality | The Julia Allison Brand | Julia Allison...


    Type Interactive, Core Conversation
    Hashtag #sxsw #ZenNomad
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13583


11:00am

Rethinking How to Communicate Science
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.

    Speakers
    Pres | Chicago Justice Project | Laura serves as a senior vice...


    Type Interactive, Solo
    Hashtag #sxsw #RethinkSci
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12326


11:00am

Securing Your Data in a Target-Rich Environment
    Saturday March 10, 2012 11:00am - 12:00pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Each year, thousands of technophiles descend upon Austin, bringing Internet-connected laptops, phones and tablets with them, and most of them think very little about keeping their personal communications secure. Open wireless networks in the convention center – and in hotels, bars and coffee shops – offer a convenient way to keep in touch with home, but also leave any data that is transmitted over those networks open to snooping by malicious individuals. In this session, host of Revision3 podcast Hak.5 and regular contributor on the TWiT network, Darren Kitchen, will walk attendees through live demonstrations of many ways in which their personal data are vulnerable while connected to the Internet at SXSW, and the steps they can take to keep that data private and safe. The tips and information from this session will benefit those who attend not only while they are at SXSW, but any time they sit down at their own local coffee shop and open up their laptop to fire off some email.

    Speakers
    Producer & Host | Hak5 | Darren Kitchen is a self taught hacker...


    Type Interactive, Solo
    Hashtag #sxsw #hak5
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9041


11:00am

Skirts at South By

11:00am

SOPA/PIPA: Why the Open Internet Needs Us

11:00am

Startup Passion Smack-Down
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

    Speakers
    CEO | Ready Founder Services | John is founding partner of Ready...


    Type Interactive, Solo
    Hashtag #sxsw #Passion
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10014


11:00am

Supersizing the Classroom: 3000 Students & Beyond

    A standard, supposedly self-evident fact: small class size is pedagogically superior for all student learning. Poppycock! This presentation will outline our successful strategies for expanding the conventional college classroom to 3000 students...and beyond. Combining a dynamic speaker with innovative technologies, social networking tools, and non-conventional sources of knowledge can produce an environment which fosters student engagement, content retention, deep comprehension, and lifelong curiosity...even in ultra-large classes. Integrating video podcasts, graphic novels, film, Facebook, Twitter, Poll Everywhere, and Ustream into course structure can increase choices and flexibility in student-centered activities/assignments, and facilitate increased teacher-student and student-to-student interaction. This course model challenges conventional class-size wisdom, conquers the confines of physical classrooms, and defies the old-school, teacher-centered pedagogy of centuries past.

    Speakers
    Sr Instructor | Virginia Tech

    Virginia Tech


    Type Interactive, Dual
    Hashtag #sxsw #the3000
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10043


11:00am

SXSW Newbies Meet Up

11:00am

SXSWedu Meet Up
    Saturday March 10, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)
     Familiar with SXSWedu? SXSW extends its support for the art of engagement beyond musicians, actors, and technologists, to include society’s true stars...educators. One of the newest components of the SXSW Family of Conferences, SXSWedu celebrates innovations in learning via 21st Century content and best practices. Come learn more about this on ramp to SXSW Interactive, which this year featured more than 100 concurrent sessions, a dozen dynamic distinguished speakers and powerful keynote speakers including the multi-talented actor, director, author and life-long literacy advocate, LeVar Burton, and U.S. Secretary of Education Arne Duncan. Or particular note to Interactive Attendees, your new media development and engagement skills are in great demand in the education sector. SXSWedu is learning and networking opportunity not to be missed. Come to the meet up and visit sxswedu.com to learn more!

    Speakers
    SXSWedu Exec Producer | SXSW STAFF


    Type Interactive, Meet Up
    Hashtag #sxsw #sxswedu
    Theme Mentors, Meet Ups and Camps
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100728


11:00am

The Building Blocks for Indoor Navigation

11:00am

The Complexity Curve: How to Design for Simplicity

11:00am

The Field of Dreams Manifesto

11:00am

The Most Wanted Unusual Suspect: Markia Zuckerberg

    In June 2011, Vivek Wadhwa wrote that we need a black Mark Zuckerberg. But, what about Markia? Is it hard to imagine that the next big thing could come from a Black woman living in an urban environment instead of one of Indian or Asian descent? What about a woman with Spanish as her first language? Where are the Black, Latino, and female Mark Zuckerbergs? There are plenty of underrepresented minorities and women who have achieved success in the tech field, but not to the level of a Mark Zuckerberg and Steve Jobs. It is a mission impossible or more like improbable?This is not a session that will re-hash and re-frame this familiar problem. This session will present out-of-the-box-thinking solutions to address the issue of diversity head on. It will also present challenges to and action items for attendees that will help to move the needle forward to truly increase diversity in the tech community.

    Speakers
    President | Smarter Experiences | Glennette loves tech – a...

    Founder | Digital Sisters | A digital media consultant, online...


    Type Interactive, Dual
    Hashtag #sxsw #suspectmz
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9673


11:00am

The Power of Fear in Networked Publics

11:00am

The Sports Fan in 2015

11:00am

The Start-Up of YOU: 21st Century Career Strategy

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

    Speakers
    Entrepreneur & Author | Start-Up Of You | Entrepreneur and co-author...

    Co-Founder & Exec Chairman | Greylock Partners | Reid Hoffman...


    Type Interactive, Dual
    Hashtag #sxsw #startYOU
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13464


11:00am

The State of PR 2.0 Industry in Mexico
    The Association of PR Professionals in Mexico (ProPR) groups all PR professionals, consultants and agencies. Every year, ProPR conducts and publishes a research on the local industry. This is the first year that a PR2.0, social media or digital communications research will be included, along with the collaboration of the Social Media Club Mexico. Our intention is to present the digital addendum in SXSW to provide a big picture of how digital communication and social media industry is developing in our country, as well as analyze main challenges and opportunities for the immediate future. This is an excellent opportunity for all PR and digital communications professionals and companies who have presence in Mexico to take a general overview of Mexican industry.

    Speakers
    Pres & GM | Quality Control Marketing

    Sr Business Leader | Ogilvy PR Mexico | Oscar is Senior Business...


    Type Interactive, Dual
    Hashtag #sxsw #Mex
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11704


11:00am

Top Chef: How Transmedia is Changing TV

    Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

    Speakers
    VP, Emerging Media | Bravo | Aimee Viles is Vice President of...

    EVP, Dev & Talent, Bravo Host, “Watch What Happens Live...

    VP of Current & Cross Platform Productions | Bravo | Dave Serwatka...

    EVP of Digital Media | Bravo Media | Lisa Hsia Executive Vice...

    Head Judge/Top Chef | Bravo | Tom Colicchio spent his childhood...


    Type Interactive, Panel
    Hashtag #sxsw #byBravo
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10873


11:00am

Why We Are Losing the War for Talent

11:00am

Y Rappers R Better Marketers Than U

11:00am

Canada Lounge (North of 41)
    Saturday March 10, 2012 11:00am - 12:00pm @ Old School Bar & Grill (401 E 6th St)

    The North of 41 lounge is back for our annual event at SxSW Interactive.  This year is going to be better than ever!  We have a ton of activities that are planned for you starting at 5:30pm on Friday March 9th.  We are located at 401 E. Sixth St. @ the Old School grill.  Canada Lounge is a 30 second walk from the Convention Center. 

    We will be doing various product giveaways all weekend.  We will be hosting a number of parties including a "Welcome to Austin Party" on March 9th.  There will also be a couple of panel discussions taking place starting at 4:00pm on Sat March 10th.  For more information and to sign up for each individual event, go to our website. www.northof41.org .

    We also want to thank Digby/Metabridge for hosting our VIP Lounge at the venue.  While you are there check out the cutting edge mobile e-commerce technology to come out of Digby! http://www.digby.com/

    Make sure to stop in at the Canada Lounge to charge up your laptop and grab a drink with friends.  We have plenty of space for meetings and while you are in the venue, check out the companies who are displaying at the lounge.

    The Showcase Companies are:
    Clearfit
    Empire Avenue
    Syzzle
    Wattpad
    Yapagame

    Make sure to follow us on Twitter for the latest updates. @northof41. We look forward to seeing you in Austin at North of 41.

    To contact us, email:  info@northof41.org

     


    Type Party, Unofficial


11:00am

Eating Alabama
    Saturday March 10, 2012 11:00am - 12:02pm @ Alamo Ritz 1 (320 East 6th St)

    In search of a simpler life, a young couple returns home to Alabama where they set out to eat the way their grandparents did – locally and seasonally. But as their new diet forces them to navigate the agricultural industrial complex, they soon realize that nearly everything about the food system has changed since farmers once populated their family histories. A thoughtful and often funny essay on community, the South and sustainability, "Eating Alabama" is a story about why food matters.

    The Austin Chronicle recommends this event in "The Place Is the Thing:  The influence of Geography in a Quartet of Docs." Read the full feature here.


    Type Film, Screening
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_FS12478


11:00am

Welcome To The Machine
    Saturday March 10, 2012 11:00am - 12:26pm @ Vimeo Theater (501 East 4th St)

    Upon becoming the father to triplets, filmmaker Avi Zev Weider explores the nature of technology. Woven together with expert interviews and portraits of people who have intimate relationships with technology, "Welcome To The Machine" takes the conversation away from the business of technology or the latest gadgets and leads the audience to ultimately consider questions of life and death, revealing that all discussions about technology are really about what it means to be human.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12439


11:00am

Waiting For Lightning
    Saturday March 10, 2012 11:00am - 12:27pm @ Paramount Theatre (713 Congress Ave)
    From the producers of "Step Into Liquid", comes "Waiting For Lightning", the story of Danny Way, a young boy from a broken home in Vista, CA, whose passion for skateboarding would one day bring him and his creation, a ramp of prodigious and dangerous proportions, across many cultural and ideological boundaries to attempt the impossible: jump China’s Great Wall on a skateboard. It’s a film about how much abuse the body can sustain, how deep you have to dig to survive the betrayals of family, and how high and far dreams can fly.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12437


11:00am

Mentors - Artist Development

11:00am

SXSW Community Screenings: Austin Film Society ShortCase 2012

11:00am

Electrick Children
    Saturday March 10, 2012 11:00am - 12:36pm @ Violet Crown 1 (434 W 2nd St)
    Pregnant by music? On her 15th birthday, Rachel, a young Mormon girl from a fundamentalist Utah community, discovers a forbidden cassette tape with rock music on it. Having never heard anything like it, she has a miraculous experience and three months later, claims to have had an immaculate conception from listening to the music. Her parents arrange a marriage, but Rachel runs away to the closest city, Las Vegas, to search for the man who sings on the tape, thinking he has something to do with her mysterious pregnancy...
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12665


11:00am

JuntoBox Films Party
    Saturday March 10, 2012 11:00am - 4:00pm @ Hangar Lounge (318 Colorado St, Austin, TX 78701)

    JuntoBox Films will take over Hangar Lounge for a kickoff party celebrating 2012 as our first year of filmmaking. There will be an open bar and live DJ in addition to flash pitch sessions, a registration booth, and some must-see discussions for anyone interested in the future of independent film.

    Registration Booth
    New users will be able to jump right in with a registration booth available on site. The Junto Genius Team will be there to help new users set up and a professional photographer will handle profile pictures.

    Bring Your Ideas
    A good film starts with a good pitch. The Flash Pitch session from 1:00-2:00 is where filmmakers will have the opportunity to practice their pitch in front of JuntoBox’s seasoned team of producers, who will provide instant feedback. Six Flash Pitch slots are available above in advance and six more will be available by lottery on March 10th.

    Café Discussions

    The State of Film Funding in 2012: How We Got Here and Where We’re Going

    Film funding has never been easy, thanks to an ever-changing landscape, and the rollercoaster doesn't look to be slowing down anytime soon. Nina Yang, COO of JuntoBox Films as VP Significant Productions, and Head of Production for Significant Productions will moderate a discussion on the future of film funding.

    When done right, social media has proven itself as quite possibly the most useful tool in modern marketing, especially when it comes to micro-budget and indie films. Megan Westerby, Social Media Manager for JuntoBox Films, will moderate a discussion on creating successful social media campaigns for film.

     


    Type Party, Unofficial
    Free Stuff Alcohol


11:00am

And I Am NOT Lying at SXSW

11:00am

SXSW ScreenBurn Game Developer Lounge Presented by Intel

11:00am

Google Village

11:15am

Empathy-Building Tools for Better Collaboration

11:15am

A Brief History of John Baldessari

11:15am

Aisha's Song
    Saturday March 10, 2012 11:15am - 12:47pm @ Alamo Lamar B (1120 South Lamar Blvd)

    Partially blinded by an unknown illness at the age of 4 and sent out to work on the tough streets of Kano in Nigeria at the age of 9, Aisha Sani Abdullahi's life chances were not great. However, a chance encounter sent Aisha's life in a completely different direction… Aisha's Song is an energetic and beautifully shot 16mm documentary that uses the sounds of street life in Kano in order to create a vibrant and organic soundscape. Touching and uplifting, the film is a story of female empowerment from a part of the world where women are all too often overlooked.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12461


11:15am

BRUTE FORCE
    Saturday March 10, 2012 11:15am - 12:47pm @ Alamo Lamar B (1120 South Lamar Blvd)

    In 1967, Brute Force had just released his first album on Columbia Records and was on the brink of becoming a star. The Beatles championed his next single, "King of Fuh," to be released on Apple Records. But dreams of fame and fortune quickly turned into nightmares when the record was censored and permanently shelved. In 2010, Sony and Apple reissued Brute Force's controversial music from the sixties, giving him another chance to re-capture his dreams of rock stardom.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12430


11:15am

Documentary Shorts 1
    Saturday March 10, 2012 11:15am - 12:47pm @ Alamo Lamar B (1120 South Lamar Blvd)
    Aisha's Song Director: Orlando von Einsiedel Musically lush and stunningly shot, Aisha's Song is a touching and uplifting story of female empowerment from a part of the world where women are all too often overlooked. A Brief History of John Baldessari Directors: Henry Joost, Ariel Schulman No more boring films! Everything you need to know about the godfather of Conceptual Art... narrated by Tom Waits. BRUTE FORCE Director: Ben Steinbauer The story of Apple Records notoriously irreverent recording artist, Brute Force. The Fuse: or How I Burned Simon Bolivar Director: Igor Drljaca A nine-year-old boy thinks he is responsible for the civil war in Bosnia. The Love Competition Director: Brent Hoff The World's First Love Competition. Minor/Major: The TV on the Radio Tour Documentary Director: Chioke Nassor An intense documentary portrait on the band TV on the Radio as they transition from minor label darlings to major label success. It Ain't Over Director: Caleb Slain Once a man with all the answers, Dr. Ed Dobson is struggling to resolve his own questions before succumbing to the unusual disease eating away his body.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12624


11:15am

It Ain't Over
    Saturday March 10, 2012 11:15am - 12:47pm @ Alamo Lamar B (1120 South Lamar Blvd)

    Shot cinematically, IT AIN'T OVER is a visually stunning documentary that follows Dr. Edward Dobson, a man accustomed to counseling people through suffering, as he comes to grips with the unusual disease eating away his body. ALS or “Lou Gehrig's Disease” is a degenerative disorder that systemically incapacitates the body, commandeering the ability to hold, speak, walk, swallow, and even breathe until it causes the lungs to fatally collapse. They don't know what causes it, and there is no cure. After learning he had 2-5 years to live, Ed chose to examine what hope looks like in situations where it doesn't exist.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12539


11:15am

Minor/Major: The TV on the Radio Tour Documentary

11:15am

The Fuse: or How I Burned Simon Bolivar

11:15am

The Love Competition

11:30am

P-Cubed: Building a Happy, Positive Startup

11:30am

Likeable Social Media
    Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!

    Speakers
    CEO | Likeable Media | Dave Kerpen is the co-founder and CEO...


    Type Interactive, Book Reading
    Hashtag #sxsw #10Days
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10782


11:30am

How To Get More Involved With Foursquare (Foursquare)

11:30am

ITALY LOVE IT OR LEAVE IT

11:30am

Sunset Strip
    Saturday March 10, 2012 11:30am - 1:04pm @ Violet Crown 2 (434 W 2nd St)

    Birthed as a dusty trading route at the turn of last century, Sunset Strip became the world's center of gravity for music, glamour, fashion, sex, and decadence. This curvy, mile-and-a-half strip of road falls just outside LA city limits, beyond the reach of LAPD, where it grew into a place like no other on the planet. A place where dreams are started, chased, loved, hated, displayed, ignored, ended, or all of the above. You make your last stand in Eden, and this is Eden.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12473


11:30am

The Imposter
    Saturday March 10, 2012 11:30am - 1:05pm @ Alamo Lamar C (1120 South Lamar Blvd)

    In 1994 a 13-year-old boy disappeared from his home in San Antonio,Texas. Three and a half years later he is found alive thousands of miles away in Spain with a shocking story of kidnap and torture. His family are overjoyed to bring him home. But all is not what it seems. He bears many of the same marks but why does he have a strange accent? Why does he look so different? And why doesn't the family notice these glaring inconsistencies? It's only when an investigator starts asking questions that this astonishing true story takes an even stranger turn...
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12388


11:30am

Molson Coors Beer Tasting (North of 41)

11:35am

11:45am

11:45am

Traveling Band: Road Trip to Happiness?

12:00pm

Rx:SM Film Expo

12:00pm

Eat Shit Sleep: Enlightenment Through Unemployment

12:00pm

All Day Event - GE Garage

12:00pm

And I Am NOT Lying at SXSW: Basics of Comedy Improv Workshop

12:00pm

Half Day Event: Ask.com Sugar Rush

12:00pm

12:00pm

Tech Career Expo

12:00pm

LANFest

12:00pm

SXSW ScreenBurn Arcade

12:00pm

SXSW ScreenBurn Arcade Stage Presented by IGN Pro League

12:00pm

All Day Event - ScreenBurn Arcade

12:15pm

12:15pm

Trover Photowalk
    Saturday March 10, 2012 12:15pm - 5:15pm @ Liberty Tavern (500 E 4th St., Austin, TX 78701)

    Take A Shot & A Walk With Trover

    Bottoms up! Join Trover for a 45-minute, tequila-fueled walking tour of East Austin's secret gardens, food trailers and street art. Tours leave every hour starting at 12:15 pm through 5:15 pm each day, Friday March 9 through Monday March 12. Meet outside the Liberty Tavern at the big orange balloon, south side of the Hilton, across from the Convention Center. 

     


    Type Party, Unofficial
    Free Stuff Alcohol


12:30pm

Freelancer F*ck Ups: Don't Make My Mistakes!

    Working as a freelancer is stressful. It can be unreliable, unpredictable…and downright unnerving. Your taxes are higher, your paychecks are sporadic, and your health insurance will double. So why would you dare walk down this career path? In spite of its blemishes, freelancing gives you a great amount of latitude in defining your career trajectory, along with the satisfaction of being held accountable primarily to yourself. Benefits of freelancing include more family time, flexible work hours, no bosses breathing down your neck and the option to work in your skivvies. This session will teach you how to take advantage of the burgeoning freelance-working trend and navigate around the pitfalls you’re most likely to encounter. Journey with me on a freelancer's path, where I'll share my most dreadful mistakes so you can avoid making them.

    Speakers
    Creative Technical Generalist | Darrow Digital Media Inc | A...


    Type Interactive, Future15
    Hashtag #sxsw #mistakes
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9450


12:30pm

12:30pm

12:30pm

Salary Tutor: Become a Salary Negotiation RockStar

    You've networked like a politician, found your dream job, and nailed the interview. It's crunch time, and the Evil HR Lady leans back and asks: "Sooo… what kind of salary were you looking for?" Salary negotiation is a critical skill needed throughout your career, but one that no one ever taught you. Freezing up at this key moment can cost you thousands. You need to become a Salary Negotiation Rock Star. Jim Hopkinson will read from his book “Salary Tutor: Learn The Salary Negotiation Secrets No One Ever Taught You,” which uses storytelling, case studies, illustrations, and just the right touch of humor. Learn what to say and when to say it. Master successful FBI negotiation techniques. Harness your social media network to gather information. Create a one-of-a-kind document to secure the highest salary range. Based on Jim’s real-world experience at Wired, ESPN, and a tech startup, this presentation will help you get paid what you deserve.

    Speakers
    Author/Founder | Salary Tutor | Hi, I'm Jim and I do career development...


    Type Interactive, Book Reading
    Hashtag #sxsw #GetPaid
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11527


12:30pm

Alternative Film Events: Site Specific & Beyond
    This panel will discuss how presenting film in new and alternative ways, such as site-specific presentations, installations and in tandem with live events can build audiences and create unmatched cinematic experiences for your community. At the confluence of technology, film, art, architecture and public spectacle, these screenings represent the future of how film and public art interact. Presentations will include video documentation of the specific events, and address the way in which film programming of this type can positively affect audience attendance and create a more vibrant urban core in your communities. The diversity of programming represented by the panel will offer practical advice on programming site-specific film events and provide inspiration for innovative ways for engaging new audiences via live events.

    Speakers
    Exec Dir | Aurora Picture Show | Delicia Harvey is the Executive...

    Chief Creative Officer | Alamo Drafthouse Cinema | Henri Mazza...

    Founder & Artistic Dir | Rooftop Films | Mark is the Founder...

    Curator | Aurora Picture Show | Mary Magsamen is a curator, artist...

    Film Programmer/Distributor | Sundance/Cinemad | Currently a...


    Type Film, Panel
    Hashtag #sxsw #AltFilmEvt
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP9310


12:30pm

Collaborations in Film: Writers & Producers

12:30pm

Condition ONE - The Future of Mobile Video

12:30pm

Everything is a Remix; So Steal Like An Artist

12:30pm

Warp"ed Filmmaking - More Execution, Less Budget

12:30pm

Accessibility Meet Up

12:30pm

Alternative Funding for Game Development
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 1-2) (900 Barton Springs Rd., Austin, TX 78704)
    Independent game development is stronger than ever and this panel will highlight alternative sources of funding that are not dependent on the traditional publisher funding model. Did you know that the National Endowment for the Humanities (NEH) funds video game creation? The NEH's Michael Shirley will offer insight into their grant writing process. Kellee Santiago will discuss Indie Fund's commitment to help indie developers get, and stay, financially independent. Kickstarter's Cindy Au will review the new crowdfunding milestones reached with their vibrant, gaming community. Ted Regulski, from Sony (SCEA), will talk about Sony's PubFund. Matt Kozlov will explain how Moonshark, backed by CAA and Qualcomm, funds and publishes mobile games by pairing Hollywood creatives with developers. Join us in an informative panel that will walk through processes, present examples of successful projects funded and provide an occasion for attendees to discuss their projects with these panelists.

    Speakers
    Head of Community | Kickstarter | Cindy Au is Head of Community...

    Pres, Co-Founder | thatgamecompany | Kellee Santiago is President...

    CEO | Moonshark Inc | Matt (aka “Koz”) is the CEO of Moonshark...

    National Endowment for the Humanities | Michael Shirley is a...

    Supervisor, Developer Rel for PlayStation Network | Sony Computer...


    Type Interactive, Panel
    Hashtag #sxsw #AltFunding
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10196


12:30pm

Brazilian Youth: Dreams, Activism, Hyperconnection

    The Brazilian Dream project is a qualitative and quantitative research - the first to promote a view that explores what the 18-24 year-old youth thinks about Brazil, and what they think they can do to impact the country development.
    This session will present an overview of the main findings of the research.
    It will cover how world and local drivers are affecting the way youngsters think, live and act for their country.
    It will provide an understanding of how the perspective they have of the main social institutions is changing and why.
    The study reveals who are the young innovators, changemakers, social activists that are already doing something that is meant to change Brazil - how they act, which projects they are involved with.
    The output of this 18-month project is rich with insights, quantitative data and inspiration for anyone who wants to go beyond the economic-based visions that have been surrounding the idea of an "emerging country". It helps understand the behaviors that are behind the take-off Brazil's being going through.

    Speakers
    Box1824 | Carla Mayumi is a Director of Innovation at Box 1824...


    Type Interactive, Solo
    Hashtag #sxsw #br_dream
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13264


12:30pm

Bridging the Lawyer-Social Media Manager Divide
    Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)

    From trademark and patent infringement claims to sweepstakes compliance, legal matters have started to impact businesses social media use in a meaningful way. But can marketers and PR teams create and launch social media campaigns quickly and effectively…in partnership with legal teams? Join Sprint in-house marketing counsel June Casalmir and her former Sprint PR client and current Capital One Senior Marketing Manager Rich Pesce for an honest and entertaining dialogue on building partnerships between social media managers and the lawyers who support them. Find out firsthand what it’s like to be the lawyer who deals with company social media strategies on a daily basis, and then hear a client’s perspective on best strategies for negotiating the legal review process.

    Speakers
    Counsel, Consumer & Mktg Practices | Sprint Nextel | June Casalmir...

    Sr Mgr, Social Media & Digital Comm | Capital One | As the Sr...


    Type Interactive, Dual
    Hashtag #sxsw #smlawyer
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11198


12:30pm

Building Community Engagement Around Open Content
    Meet the team that undertook the initiative of opening up one of Harvard College’s most popular undergraduate course, “Justice” with Michael Sandel (justiceharvard.org/). Find out how their focus on social integration increased engagement and online discussion on the Justice site and other social platforms, empowering the audience to join open conversations creating a global intellectual resource. Hear how the team shifted focus to topic rather than brand to allow for the creation of user-generated content without negatively affecting the Harvard’s brand. The team will share the social and digital approach used to build engagement, including their ongoing strategy to leverage user generated content to keep the course and the topics relevant. Lessons include:-Making the case to loosen brand control for the sake of engagement-Maintaining brand strength when opening content-Combining online learning with social media-Managing and engaging in conversations on multiple platforms

    Speakers
    Dir, Online Programs, Harvard Alumni Assoc | Harvard Univers...

    CEO | The Pulse Network


    Type Interactive, Dual
    Hashtag #sxsw #EngageComm
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11291


12:30pm

Building Great Games in HTML5
    I took a platform game published on Win/Mac/iOS and its 100,000 line C++ code-base and turned it into an HTML5 game running on desktop, mobile and even TVs. This talk is the story of how that happened and also gives some great tips and tools for anyone aspiring to make games using HTML5.Building a game is never a trivial job and doing it on a platform in constant development can be even harder. That said, the advantages of HTML5 greatly outweighs the disadvantages. HTML5 is quickly turning into a great game development platform which offers well tested solutions to many of the peripheral problems you normally have to deal with when making games.With these solved for you already you can focus on creating a great game and an awesome user experience!I'll share what I've learned and hopefully the talk will make the process easier for anyone else building games in HTML5. I'll also talk about a new exciting open source project allowing you to leverage WebGL and COLLADA in your games.

    Speakers
    Core-gfx Developer | Opera Software | Erik started his professional...


    Type Interactive, Workshop
    Hashtag #sxsw #html5port
    Theme Workshops
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10863


12:30pm

Burning Man Meet Up

12:30pm

Cloudy with a Chance of Gaming
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 4-5) (900 Barton Springs Rd., Austin, TX 78704)
    Over 25 years ago, Super Mario was the only one who could say he was gaming in the cloud, stomping Goombas, eating mushrooms and occasionally using extraordinary leaping skills to jump from cloud to cloud in search of Princess Peach Toadstool. Fast forward to over a decade later and come hear from Rackspace, Zynga, EA Games and RightScale how they are also gaming in the cloud. Cloud Gaming is the next generation in online gaming. The main upside to using the cloud is that huge upfront costs are gone. Users don’t have to get expensive and bulky consoles - all they need is a reliable and fast Internet connection and service providers can provide an almost seamless and quick online gaming experience. The panelists will talk about how gaming leaders are using the cloud to keep track of in-game player achievements and building out the software. They can also discuss how they are relying on the cloud to provide the scalability needed as the games gain more users and functionality.

    Speakers
    CTO - Infrstructure | Zynga

    Technology Reporter | Bloomberg News | Ari Levy Technology Reporter...

    Dir of Prod Mgmt | RightScale | Darryl Eaton is the head of Product...

    Online Infrastructure R&D Mgr | Electronic Arts | George Miranda...

    Product Manager | Rackspace | Megan Wohlford is a Product Manager...


    Type Interactive, Panel
    Hashtag #sxsw #CloudyWith
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100101


12:30pm

Creative Energy: Renewing the Fight for Renewables

12:30pm

Crowd Sourcing Community Projects Like Tom Sawyer

12:30pm

Design for Social Innovation and Public Good
    A new movement is gaining momentum in the design world— a movement to expand the applications of high design beyond its elitist client base to solve complex social problems. This panel will engage an array of leaders in the public interest design movement who use design thinking in various ways to address global challenges and engender social innovation at different scales. John Peterson will bring his experience developing the largest interactive matchmaking database for pro bono design services between top architecture firms and deserving nonprofits to the discussion; Jess Zimbabwe’s contribution will be informed by work empowering civic leaders to use design thinking to solve public problems; John Bielenberg will bring his perspective on the influence of graphic design campaigns to bring awareness to complex social problems; while Barbara Brown Wilson will draw from her work in higher education to discuss the role of active learning and interactive online project evaluation to empower students to become social innovators. Suzi Soza, from the RGK Center for Philanthropy and Community Service’s Dell Social Innovation Competition, will moderate the panel.

    Speakers
    Dir | UT Austin Center for Sustainable Development | Barbara...

    Exec Dir | ULI Daniel Rose Center For Public Leadership in Land...

    Dir | Project M | John Bielenberg

    Founder & Pres | Public Architecture | John Peterson is the founder...

    CEO and Co-Founder | VERB | I am the Co-Founder and CEO of Verb...


    Type Interactive, Panel
    Hashtag #sxsw #designgood
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11006


12:30pm

Designing for Content Management Systems

12:30pm

Discover the New Frontier of the Glocal Internet

12:30pm

Do People Really Want Participatory Government?

12:30pm

Does Real Time Data Make Us Better Consumers?

12:30pm

Education and Technology Meet Up

12:30pm

Emotional Equations to Connect with Your Customers

    Chip Conley is the founder and was the CEO of America's second largest boutique hotel company. Initially, he thought he needed to be superhuman to be successful, but after two dozen years as CEO, he realized that he just needed to be a super human to create the habitat for success that arose at Joie de Vivre Hospitality. Using iconic psychology theories from Abraham Maslow (PEAK) and Viktor Frankl (Emotional Equations), Chip wrote a couple of best-selling books dedicated to helping business leaders understand how to be more emotionally intelligent in the workplace. Using a series of equations he's created with psychologist and mathematicians, Chip will help you understand the emotional building blocks that create anxiety, disappointment, joy, authenticity, and wisdom. Perfect for anyone wanting to understand themselves, their fellow employees, and their customers.

    Speakers
    Founder | Joie de Vivre Hospitality | CHIP CONLEY


    Type Interactive, Solo
    Hashtag #sxsw #Emotions
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100117


12:30pm

Everything Is a Remix, so Steal Like an Artist

12:30pm

Extracting an Emotional Story from Mobile Datasets

12:30pm

How Brands Build Advocates By Anticipating Needs

12:30pm

HTML5 and CSS3: Does Now Really Mean Now?
    The browser vendors love them! The browser fans and cutting edge designers are producing some really remarkable stuff, but what do HTML5 and CSS3 really mean for you, the pragmatic designer on the street? If you sidle up to one of those guys and whisper "but what about IE6 support", they are likely to slap you in the face, or run away with their hands clamped over their ears, yelling "la lala lala, I can't hear you." In this talk, Chris Mills will have a look at some of the new features of HTML5 and CSS3 - new semantics, video, media queries, rounded corners, web fonts, drop shadows and more. He will show real world examples, and then look at how they actually perform on those shady older browsers we are often called on to support. He will then look at strategies for providing support for those older browsers, including using JavaScript, fallbacks, and progressive enhancement.

    Speakers
    Web Evangelist & Dev Rels Editor | Opera Software | Chris Mills...


    Type Interactive, Solo
    Hashtag #sxsw #dnrmn
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10996


12:30pm

Hunt or Be Hunted: Get the Design Job You Want
    ”Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…”,lyrics from Fiddler on the Roof about finding a perfect partner. Wouldn’t it be great if you could have someone to guide you towards what is a match for you, advise you in your career life, help you weed through the losers to find the fabulous ‘one’ that will make you whistle on your way to work AND whistle on the way home?
    In Hunt or Be Hunted - How to get the Design Job you Really Want, you will be privy to the insights and success stories of three of the industry’s most respected representatives in their knowledge domains. You will also hear from a leading expert in the placement of designers. Each will relate real-world experience, guiding audience members through the maze of questions a designer has in this frenetic job market.

    Speakers
    UX Recruiter | AmyJacksonTalent LLC

    CEO & Founder | Mightybell | Gina Bianchini is an expert in creating...

    Co-founder | Votizen | Jason is Votizen’s founding product...

    User Experience Strategist | WhitneyHess.com


    Type Interactive, Panel
    Hashtag #sxsw #behunted
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10630


12:30pm

I'm A Gamer Meet Up

12:30pm

Investigating Social Mechanisms with Mobile Phones

12:30pm

Is Social Media a Human Right?
    Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Earlier this year, United Nations special rapporteur Frank La Rue overwhelmingly declared access to the internet as "an indispensable tool for realizing a range of human rights, combating inequality, and accelerating development and human progress." In particular, the report focuses on the ability of the internet to facilitate communication and collaboration -- hallmark features of social media platforms such as Twitter and Facebook, both of which played important roles in this year's Arab Spring uprisings. This panel aims to discuss the topic of social media access for populations which are typically denied internet-based contact with other humans: prisoners, the homeless, and the urban and rural poor.

    Speakers
    Assoc Professor | University of Illinois | Christian Sandvig...

    Dir, Social Media | Tribal DDB | As director of social media...

    VP, Strategy Dir | Havas Digital | Jason Rockwood is Vice President...

    Activist/author/filmmaker/running for office | Michealene Risley...

    Dir | ThousandKites.org | Nick Szuberla works nationally a media...


    Type Interactive, Panel
    Hashtag #sxsw #MediaRight
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13149


12:30pm

Keeping Kids off the Street: Wall St. vs. Startups

12:30pm

LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

12:30pm

Life After College Meet Up

12:30pm

Mentor Session: Anna Beatrice Scott

12:30pm

Mentor Session: Carlo Longino

12:30pm

Mentor Session: Carlos Cuesta

12:30pm

Mentor Session: Gregg Brockway

12:30pm

Mentor Session: Kyle Monson

12:30pm

Mentor Session: Lori Schwartz

12:30pm

Mobile Payment Takes Lesson from Credit Industry
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Dir | Gemalto Inc

    Vice President, Financial Services | Gemalto Inc

    Vice President, Telecommunications | Gemalto Inc

    CMO | ISIS

    Consultant | Toni Merschen Consulting | Dr. Toni Merschen Global...


    Type Interactive, Panel
    Hashtag #sxsw #payment101
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12698


12:30pm

Multiple Personalities–Not a Disorder but the Norm

12:30pm

Not Just Tech Support: Online in India
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    Most people immediately think of “outsourcing” when you mention technology businesses in India. However, there is a reason that Facebook, Zynga, GroupOn, LinkedIn, and a wave of other Web 2.0 businesses have recently opened offices in India – and no, it isn’t solely for outsourced technical support.
    There are an estimated 100+ million Indians currently online, and with advancements in 3G mobile networks, that number is estimated to double over the next 2 years. The Indian market for internet services looks similar to the USA circa 1999, with several key differences – namely the preference for accessing the internet over lost cost mobile devices and payment methods that are not credit-card based.
    In our SXSW panel last year, we brought you several start-up CEOs, angel investors, and a New York Times columnist to share their experience with capturing the Indian opportunity. If you create online or mobile services, and have a goal of reaching a massive user base, then you can’t miss attending our 2012 panel!

    Speakers
    CEO | mygola.com | Anshuman is the CEO & co-founder of mygola.com...

    Founder | Jaaga | Archana Prasad, is an artist from Bangalore...

    CEO | mDhil.com | Nandu Madhava is the CEO and Founder of mDhil...

    CEO & Founder | Babajob.com | Sean Blagsvedt is the CEO of Babajob.com...

    Co-CEO | Sher Singh | Sonny is a former New York-based corporate...


    Type Interactive, Panel
    Hashtag #sxsw #india
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9115


12:30pm

Pay-It-Forward: Building Successful Startups

12:30pm

Rebuilding LEGO
    In June 2003, Jørgen Vig Knudstorp presented the results of his internal study to the Board of LEGO. In a devastating report, he told them that 2003 was going to be a terrible year and 2004 was likely to be worse. The company had defaulted on its loans, was running out of cash, and might not survive.

    How did LEGO get in such trouble? In a word, innovation. LEGO’s managers had followed the advice of academics and consultants – advice that is still being given today – about how to manage innovation: head for blue ocean markets, practice creative disruption, build an innovation culture. That advice almost led LEGO to ruin.

    After verifying Knudstorp’s findings, the Board restructured the management team and appointed him CEO. Within two years, Knudstorp and his team had fundamentally redesigned how LEGO managed innovation, and built one of the most sophisticated innovation systems in the world. Today, LEGO is the most profitable and fastest growing company in the toy industry, with growth and profitability rates similar to Apple’s.

    The goal of this talk is tell the SXSW audience the LEGO story and the lessons they can learn from the company’s fall and rebirth

    Speakers
    The Wharton School | David Robertson joined the faculty of the...


    Type Interactive, Solo
    Hashtag #sxsw #LEGO
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14044


12:30pm

Richard Garriott’s Continuing Space Mission

12:30pm

Rise of Analytics: Impacting the Editorial Process?

12:30pm

Rude Awakening: Content Strategy Is Super Hard
    Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing content strategy! Wait. This sucks. Weren't we just starting to focus on The Important Stuff? The messy, complicated content stuff that companies have been ignoring for years? What needs to happen now if we're finally going to get this content thing right? Four of the brightest minds in content strategy will tackle some the toughest issues our companies are facing: cross-platform distribution, governance, legacy content, distributed publishing, and trying to prepare our content for future technologies we can't possibly predict. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Content strategist & editor | Brain Traffic/Contents Magazine/Opennews...

    Dir | Gnostyx Research | Joe Gollner (http://www.gollner.ca...

    Managing Partner | Bond Art+Science

    CEO | Brain Traffic

    SVP Customer Experience | Wells Fargo | Mark McCormick is Senior...


    Type Interactive, Panel
    Hashtag #sxsw #RudeAwaken
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9137


12:30pm

Shoebox Full of Photos: Beyond Digital Storage
    Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Do you remember when you cracked open that shoebox full of snapshots in your grandmother's attic and discovered a past generation? Will your grandchildren be able to have the same experience? Will they be able to log in and dig up your Facebook albums? Will they be able to boot up your old iPhone? Hundreds of thousands of photographs are uploaded to online services every day with little consideration for the temporal nature of everything we put in the cloud. If Kodak decides to stop making film, the photographs in your closet will remain, but the same is not true if Facebook decides to shutter its photo business. And while a tattered photograph continues to tell a story, a corrupted hard drive or a hacked account can destroy a lifetime of photos in an instant. Is a shoebox full of photographs simply nostalgia, or is it more? Are the images we take just for us, or do we have a responsibility to leave behind more than just a pile of bits for future generations to discover?

    Speakers
    Founder | jcn.me


    Type Interactive, Panel
    Hashtag #sxsw #shoebox
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9976


12:30pm

12:30pm

SOPA Media Coverage Dissected

12:30pm

StartUp Health: Transforming Healthcare in America

12:30pm

The Freelance Rockstar
    Saturday March 10, 2012 12:30pm - 1:30pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    Working independently. It's fairly common in the tech world, but there are also many, many misconceptions and stereotypes. Josh has been working independently as a developer for the better part of the past fifteen years and has learned many lessons not only about what it means to work freelance as far as lifestyle goes, but also many practical bits of info about dealing with money, contracts, clients, personal marketing, and how to fix things when it all seems to go wrong. Christin Roman has just made the big jump from working as a full-time user experience designer to working independently. She will speak about the process of making the big leap -- what sort of planning it took, what the dangers were, and how it's turned out so far. And we can both speak to the idea of working freelance as a lifestyle choice -- balancing work and life, etc. We would also like to keep this open to audience discussion about experiences and techniques for living the life of a freelance rockstar!

    Speakers
    User Experience Designer | I Hate Robots

    Founder | Frescher-Southern Ltd


    Type Interactive, Core Conversation
    Hashtag #sxsw #flrs
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11765


12:30pm

The Great Library Swindle: Your Rights Are at Risk

12:30pm

The New Hollywood: Building Celebrity Brands Online

12:30pm

The Solid Verbal Live Podcast
    Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)

    Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts Ty Hildenbrandt and Dan Rubenstein find themselves at the epicenter of the sport’s online universe, covering national championships, landing spots on satellite radio and ESPN’s Grantland Network, and earning a cameo in the New York Times. How did they do it? Stop by for the full story. (And stay for the college football.)Fledgling bloggers, corporate brand managers, and agency content strategists can learn from these experiences in building a strong content brand, developing a differentiated voice, and creating a dedicated community in the age of participation. Meanwhile, fans can swing by for a candid discussion about all the latest musings in the world of college football within the comfy confines of a town that knows a thing or two about the game.

    Speakers
    Co-Host | Solid Verbal | Dan Rubenstein is a video host and writer...

    Digital Strategy | Leo Burnett/Arc Worldwide | Nick is on the...

    Founder | The Solid Verbal | Ty Hildenbrandt is the founder and...


    Type Interactive, Podcast
    Hashtag #sxsw #SV
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9133


12:30pm

Travel Writers Meet Up

12:30pm

Two Decades of Trajan in Movie Posters

12:30pm

Viral Is a Dirty Word: Strategic Video Success

12:30pm

When Biomechanics Attack: Hard New Sports Lessons

12:30pm

When IT Says No: How to Create Fast Feature Flow

12:30pm

Why Small Is the New Big and Big Is the New Small
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are leveraging these new web, mobile and social technologies to interact with customers and prospects in a whole new way. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within the marketplace that now allow SMB and Large Enterprise companies to compete for the same customers. Attendees will experience these dynamics first-hand in an #eggcellent real-time market simulation.

    Speakers
    Founder/Partner | Stagira Inc | reformed retail entrepreneur...

    Dir of WW Marketing, Web & Events | IBM Collaboration Solutions...


    Type Interactive, Dual
    Hashtag #sxsw #eggcellent
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10015


12:30pm

Mentors - Open Call 1

12:45pm

12:45pm

Responsible Design and the Ethics of Influence

1:00pm

Multiplayer Work: An Idea Whose Time Has Come?

1:00pm

A Creator's Guide to Transmedia Storytelling

1:00pm

And I Am NOT Lying at SXSW: Storytelling Workshop

1:00pm

Girl Model
    Saturday March 10, 2012 1:00pm - 2:17pm @ Alamo Ritz 1 (320 East 6th St)

    Despite a lack of obvious similarities between Siberia and Tokyo, a thriving model industry connects these distant regions. "Girl Model" follows two protagonists involved in this industry: Ashley, a deeply ambivalent model scout who scours the Siberian countryside looking for fresh faces to send to the Japanese market, and one of her discoveries, Nadya, a thirteen year-old plucked from the Siberian countryside and dropped into the center of Tokyo with promises of a profitable career. After Ashley’s initial discovery of Nadya, the two rarely meet again, but their stories are inextricably bound.

    The Austin Chronicle recommends this event in "The Place Is the Thing:  The influence of Geography in a Quartet of Docs." Read the full feature here.


    Type Film, Screening
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_FS13049


1:00pm

Art meets Invention: Design and Technology at Parsons the New School for Design

1:00pm

Art + Tech + Innovation Salon (BOND Strategy and Influence)

1:00pm

1:00pm

Rogers Communication Afternoon Happy Hour (North of 41)

1:05pm

Jim Hopkinson Book Signing

1:15pm

Organization Design Is for Lovers
    Conceived as a user’s manual for DIY organizational design, this talk explores good practices for structuring an organization for creativity and impact, and motivating smart and creative people.The importance of building an exceptional team is sometimes minimized by creative business owners. It is a “secondary task” unrelated, at least superficially, to the work we deliver to clients, often triggered under duress by an event: a huge new client project to ramp up for, a round of VC funding, the opening of a new office, the exodus of a few great employees, or market events that force a restructuring. For this reason building an organization often takes on an urgent tone and is executed with haste or fear. ‘Organization Design is for Lovers’ is about adding people with confidence and implementing the right organizational structure to push your ideas forward.

    Speakers
    Managing Director | ScottMcDowell.us


    Type Interactive, Future15
    Hashtag #sxsw #DesignLove
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9304


1:30pm

Applied Improvisation: Preparing to Be Unprepared

1:30pm

1:30pm

Convio Nonprofit Meet Up

1:30pm

SXSW ScreenBurn Game Developer Mixer Presented by Intel

1:30pm

Foundit! Scavenger Hunt

1:30pm

Trash Dance
    Saturday March 10, 2012 1:30pm - 2:35pm @ Paramount Theatre (713 Congress Ave)
    Sometimes inspiration is found in unexpected places. Choreographer Allison Orr finds beauty and grace in garbage trucks -- and in the men and women who pick up our trash. She joins city sanitation workers on their daily routes to listen, learn, and ultimately to try to convince them to collaborate in a unique dance performance. Hard working, often carrying a second job, their lives are already full with work, family and dreams of their own. But some step forward, and after months of rehearsal, two dozen trash collectors and their trucks perform an extraordinary spectacle. On an abandoned airport runway, thousands of people show up to see how in the world a garbage truck can "dance."
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12371


1:30pm

BIJUKA

1:30pm

A Chjána (The Plain)
    Saturday March 10, 2012 1:30pm - 3:03pm @ Alamo Lamar A (1120 South Lamar Blvd)
    Inspired by real events and featuring non-actors, A Chjàna (The Plain) follows Ayiva, an African migrant worker who seeks to reunite with his best friend in the wake of the most significant race riot in Italian history. The film begins in Calabria, when Ayiva convinces his friend Chico that it is their duty to fight against the oppression they face. The immigrants tear through the streets, burning cars and protesting the shooting of a fellow immigrant. After the police start brutally attacking the demonstrators, the two friends are forced to flee but their escape is anything but easy.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12530


1:30pm

Life and Freaky Times of Uncle Luke

1:30pm

My Friend Kills Time

1:30pm

Narrative Shorts 2
    Saturday March 10, 2012 1:30pm - 3:03pm @ Alamo Lamar A (1120 South Lamar Blvd)
    The Black Balloon Director: Benny Safdie, Josh Safdie In New York City, a lone black balloon, once part of a huge 100-balloon bouquet, learns that humans are complicated creatures with extreme highs and lows. Part Sci-Fi, part children's film. A Chjána (The Plain) Director: Jonas Carpignano Inspired by real events, A Chjàna (The Plain) follows Ayiva, an African migrant worker who seeks to reunite with his best friend in the wake of the most significant race riot in Italian history. Life and Freaky Times of Uncle Luke Directors: Jillian Mayer, Lucas Leyva A modern Miami adaptation of the 1962 French short film La Jetee, starring Uncle Luke of the 2 Live Crew. My Friend Kills Time Director: Jakob Rørvik Thomas moves to a remote cabin in an attempt to disappear completely... even from himself. My Friend Kills Time mixes visual textures and haunting soundscapes to create a cinematic diary of a young man's isolation. Reinaldo Arenas Director: Lucas Leyva Told from the point of view of a dying shark, Reinaldo Arenas is the story of an unintentional immigrant in Miami. REMAINS Directors: Jeremiah Zagar, Nathan Caswell A blend of documentary and fiction, Remains is about recollection and fading memories. Combining three years of recorded voice messages with stunning macro photography, the film documents a relationship from its inception to its end. Sea Meadow Director: Lily Baldwin A disoriented young woman stumbles upon an empty estate. There are signs of a lush life, but the inhabitants have disappeared. Or have they? Sea Meadow revamps the thriller with pop mashups and stylized dance tableaux. Shoot the Freak Director: Bradford Willingham Through the freak’s musings, this film chronicles the last days of the iconic, abrasive Coney Island attraction Shoot the Freak. In masked anonymity, the nihilistic teen indulges in drug-induced daydreams of violence and oceanic abandon.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12622


1:30pm

Reinaldo Arenas

1:30pm

REMAINS
    Saturday March 10, 2012 1:30pm - 3:03pm @ Alamo Lamar A (1120 South Lamar Blvd)
    REMAINS is a film about a man's memories of his wife. We see snapshots of these memories; we are a fingertip running through hair, a foot plunging into the ocean, a swaying tree branch. The film is comprised of sound design, years of recorded voice messages, and macro photography. It explores memory by transcribing that which is tactile into that which is visual. The messages become fading imprints and remainders; the rust rather than the iron, the fossil rather than the bone. REMAINS asks the question, how does one remember touch and what is the emotional impact of those memories.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12451


1:30pm

Sea Meadow
    Saturday March 10, 2012 1:30pm - 3:03pm @ Alamo Lamar A (1120 South Lamar Blvd)
    Through a visceral, visually striking sequence of events, Sea Meadow reinvents the thriller genre using dance, choreographed gesture and pop mashups to investigate the themes of identity, mortality and memory. A young woman stumbles upon a seemingly empty estate. Hesitantly she enters and wanders its chilling insides: a Pandora's Box that entices and haunts her with a series of stylized dance tableaux. History reveals itself in these poignant flashes. She is in fact a ghost in her own home.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12498


1:30pm

Shoot the Freak

1:30pm

The Black Balloon

1:30pm

The Last Fall

1:30pm

Office Hours (Foursquare)

1:45pm

1:45pm

1:45pm

1:45pm

Charles Bradley: Soul of America
    Saturday March 10, 2012 1:45pm - 2:59pm @ Violet Crown 2 (434 W 2nd St)

    "Charles Bradley: Soul of America" captures the extraordinary late in life rise of 62 year old aspiring soul singer Charles Bradley, whose debut album, "No Time For Dreaming," took him from a hard life of poverty, homelessness and tragedy and rocketed him onto Rolling Stone magazine’s top 50 albums of 2011. This documentary follows Charles from his 62nd birthday through the electrifying and transformative months leading up to his unprecedented debut, world tour and ultimate triumph over an impossible dream 48 years in the making.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12696


1:45pm

The Taiwan Oyster

2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM

2:00pm

Coppola vs Kittens: Pro Filmmaking's Online Future

2:00pm

Fact Checkers Unit: Making a Hit Web Series

2:00pm

Festribution: Film Festivals as Distributors
    Do festivals represent the future of independent film distribution? Where are the opportunities? What are the risks? This panel will explore emergent models and speculate on ways independent producers (and distributors) may leverage a robust film festival circuit for commercial exploitation. With major festivals like Sundance, sxsw and Tribeca already in the game in varying ways, it seems this will be a developing trend. Will smaller regional festivals organize to create a theatrical circuit? Can a festival brand or screening translate into viable, direct revenues for the independent film sector? Is this what festivals should be doing? This panel explores one of the most compelling new developments in the business of film festivals.

    Speakers
    Dir #ArtistServices | Sundance Institute | I run #ArtistServices...

    Co-Pres | RADiUS-TWC

    n/a | Nancy Schafer | Nancy Schafer is currently a consultant...

    Proprietor | Ripping Reality | Sean Farnel is a consultant specializing...


    Type Film, Panel
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP990262


2:00pm

Interactive Keynote Live Stream - How to Read the World

2:00pm

Rewards! Emotions! Design with the Brain in Mind

2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM

2:00pm

And I Am NOT Lying at SXSW: Storytelling Open Mic

2:00pm

Co-Founder Speed Dating

2:00pm

How to Read the World

2:00pm

LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters

2:00pm

Spare Beats (SpareFoot + Uncle Bob's)
    Saturday March 10, 2012 2:00pm - 3:00pm @ Molotov Lounge (719 W Sixth St Austin, TX)

    SpareFoot and Uncle Bob's present SPARE BEATS hosted by Vast and Silverton Partners, a day-to-night unofficial SXSW Interactive party and live DJ showcase. Free and open to 21+ at Molotov, with drink specials (hosted bar by Sailor Jerry Spiced Rum) and yummy Dogwood bar food. Free photo booth by Tracks.

    Prepare for a slew of major national acts and talented local DJs. Sounds will range from throwback hip-hop to electronic to dancehall/reggae, etc. Party with your tech startup friends! 

    First 100 people to use TabbedOut will get $5 off a tab of $6 or more. Look for the offer from TabbedOut and SpareFoot! 

    **RSVP on Do512 now to be automatically entered in a drawing to win free drinks from SpareFoot.**

     

    FINAL LINEUP ANNOUNCED! 

    DJ JAYCEEOH (Super 7, MASTERS— LA / NYC)
    Roxy Cottontail (Bunnyjawn— NYC)
    DJ Platurn (Oakland Faders— Oakland)
    Get Right Kids + Thick as Thieve$ (Keep It Local— ATX)
    DJ Protege + DJ Inverse (HOTT Bookings— ATX)
    Table Manners Crew (Keep It Local, HOTT Bookings— ATX)

     

    << Look out for the official SPARE BEATS Mixtape by DJs Digg (of TMC) and Inverse. Available for free download, coming soon. >>


    Type Party, Unofficial
    Free Stuff Alcohol
    Info Y


2:00pm

The Announcement
    Saturday March 10, 2012 2:00pm - 3:15pm @ Vimeo Theater (501 East 4th St)
    On Thursday, November 7, 1991, Earvin “Magic” Johnson made people stop and watch at the Forum in Inglewood, California. But it wasn’t his basketball brilliance that was captivating audiences worldwide. Instead, he was holding a press conference to make the stunning announcement that he was HIV-positive and would be retiring from basketball immediately. Many believed this was a death sentence. Magic is proving people wrong, and is truly living and prospering. In “The Announcement,” Nelson George and NBA Entertainment get to the core of this incredible personal journey and explore how he continues to thrive two decades later.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12487


2:00pm